Posts Tagged ‘Social Media’
Social media MBA
Tuesday, December 14th, 2010
Social media MBA
Saturday, December 11th, 2010
Social Media Saves Businesses Like Cisco 250,000$
Sunday, December 5th, 2010By now, I am no longer trying to sell people on the idea of needing social media. I’m over it. It’s a waste of time. I now speak to people (and businesses) that already see value in social media. This creates a more equal level playing field to have an intelligent conversation about what social media can do for their business. They have to see a need. If they are banking on social media to save their company their not ready.
Special thanks to my good twitter friend @markshaw in the UK for posting this video. I wanted to share this with all of you for 2 reasons:
1. I am a CCNA (Cisco Certified Network Administrator from my previous days while running my old IT consulting firm (for 8 years while going to college full time) and am always keeping an eye on what Cisco is up to because they are a company I greatly respect & admire.
2. This video represents the top reasons why businesses should be using social media as part of their business strategy because of the cost savings associated with it compared to purchased or traditional media.
Please Re-Tweet this and share this with others in your social circle, I’m sure they will get some value fro this video.
Cheers,
Justin “Results” French
PacSun looking for a Social Media Strategist- the hottest job right now
Thursday, October 21st, 2010My name is Jillian Woods and I am a Recruiter with PacSun. We are currently seeking someone who will serve as the social media voice of PacSun. Please find details of the position listed below. Any referrals are welcome!
What does our Social Media Strategist do?
This position will assist in the development, execution, and assessment of innovative, results-oriented digital marketing campaigns that leverage online communities, social media, and related Web 2.0 tools and methodologies. Primary responsibilities include refining our social media strategies, engaging in proactive link building, developing our relationships with related community and grassroots organizations, tracking the effectiveness of campaigns, and maintaining day-to-day social media conversations. The ideal person is passionate about “word of mouth” marketing, is an active participant in social media, and has worked with/for other entertainment companies.
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he/she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:
• Four year College degree required• 2-3 years social media experience – Facebook, Twitter etc.
• Experience with online content management, advertising, online promotions/events, music etc.
• Creative thinker – both visually creative as well as editorially
• Ability to appropriately translate the PacSun brand in our web content sections in terms of visual direction and customer experience
• Experience working with online design teams, marketing teams and writing creative briefs
• Some project management experience. Ability to prioritize tasks and projects.
• Passion for action sports and related lifestyle
• Must possess exceptional copywriting skills
• Excellent written and verbal communication skills.
Additional Bullets:
· Will be the “Voice of PacSun”. Must be strong in communicating to an audience through social media.
· Must be creative in determining the best avenues to push messaging to the PacSun customer.
· Must have exceptional copywriting skills. This role communicates via a number of avenues, e.g., Facebook, Twitter, Website, Fanpage etc.
To apply, please contact jwoods@pacificsunwear.com
finally- the social media success formula revealed
Tuesday, September 14th, 2010Today’s 60 second social media mba reveals the secret formula to social media success once and for all. Sharing is Caring 😉 Cheers
p.s. It’s back to social media school!
Only a few spots left in my social media marketing class at Mira Costa College this Thursday! I’m ready to register- just send me to the link: http://bit.ly/c0lNsy
social media minute – Monday roundup of top social media news
Monday, September 13th, 2010This social media minute Monday roundup is brought to you by
We use this productivity tool ourselves & many clients do too. Click Here To Boost Your Productivity On Twitter!
Second big news of the day worth noting, Pennsylvania’s Harrisburg University of Science and Technology will enact a week-long social media blackout for all students. full story details can be found here: http://bit.ly/c5QffO
If your business is interested in sponsoring our weekly social media minute, please contact us here http://www.socialnetworkingsandiego.com/contact/ and mention “sponsor” and we will get back to you with openings in the schedule. This is EXTREMELY valuable for local & national businesses that we have relationships with and helps to get some additional exposure with a trusted firm. See you next week for next week’s social media minute.
san diego businesses use mobile marketing and social media for success
Sunday, September 12th, 2010
mobile marketing and social media are HOT topics right now in the internet world, but is your business taking full advantage of these services yet? Most likely not which is why you should be taking a class on this and “upgrade” your business development skills because if you don’t, you will have a hard time being in business five years from now. Mira Costa College has a class being offered that I teach called Introduction to marketing your business online that will help you lay the foundation for your online business development success. Consider this online marketing 101 for the 21st century business [professional. You will not be disappointed. Details can be found here:
Click this link to reserve your seat http://bit.ly/c0lNsy
p.s. special thanks to @journik for the Posterous idea- testing it out 😉
How your business can succeed with social media marketing education
Wednesday, September 8th, 2010
Hello Friends, Colleagues, Clients, & Partners,
This month is very exciting because it marks the 4th semester of our CEO Justin “Results” French teaching a class at one of his alumni Mira Costa College. As you can probably already tell, Justin is EXTREMELY passionate about teaching social media to local businesses. Why? Because social media levels the competitive landscape for small businesses wanting to build their brand, generate local awareness about their products, services, or retail location, & even makes business development fun again!
If you are like most small businesses, you probably dread marketing, hate cold calling, and have worked with firms who have produced unsuccessful results. We at Social Networking San Diego are focused on results. Our minimum campaign for monthly engagements starts around $1000 per month.
We deploy the most cost effective marketing tactics that get you results in the least amount of time, so we can EARN that extended budget for additional campaigns. Each social media marketing campaign is carefully backwards engineered & crafted with achieving your business goals. We focus on building long term business relationships. Don’t take our word for it- let’s hear from actual student/ small business owner
Video Testimonial Here
If you are a local small or mid-sized business owner or professional ready to explore the trenches of social media then I highly suggest you partake in this semesters Introduction To Marketing You Business Online class at Mira Costa College. Registrations are filling up quickly so reserve your spot today!
Click this link to reserve your seat http://bit.ly/c0lNsy
You have the social media plan but are you executing properly?
Thursday, September 2nd, 2010Another discovery I found was that most companies do not have the internal staff to handle their social media execution (I have been doing a little social media staffing too 😉 or they do have the staff but they’re just not familiar enough with the social media tools so there’s a very select few people in the industry who are speaking, consulting, or teaching in this space who actually have track records such as myself who come to the rescue.
As I continue to develop my authority in the social media space, I realize the importance of having an actual social media plan. It cannot be a template. It is not a one-size-fits-all. Every single company is different. Every single company has a different corporate culture. Every single company has a different executive team with different priorities and so you need take that into consideration when you’re developing your social media strategy for your business. I have about 20 case studies that we’ve done over the last couple years I’d be more than happy to share some of these case studies with you. I want to also point out that if you are a small business, social media is a way to get a leg up on your larger competitors if your willing to put in the hard work required. I’m telling you right now social media is leveling the playing field for your small business and you can get the word out online about your products and services just as easily as any other company. This is a huge opportunity for small businesses and entrepreneurs to really gain traction. Weather you are building a personal brand or a company brand, you now can take advantage of having a competitive advantage and being the early adopter. I’m also reminded of the old BNI networking group saying “companies don’t plan to fail they fail to plan” and this really applies to social media. So get started if you haven’t already and if you have be sure to subscribe to this blog for FREE tips, tricks, tools, and most importantly advice on social media success stories.
Speak to you tomorrow-
Justin “Resilient” French
Call 760-576-4653 to schedule a FREE Discovery Session!