Today’s 60 Second Social Media MBA is on the topic of Digital Marketing & Online Business Success Tips dealing specifically with the difference between google ads and facebook ads.
This is the 21st Online Sales Funnel (minus Amazon)
More Social = More Search = More Business
“Our mission and purpose is to ultimately brand your business locally and globally by driving TARGETED traffic to your website, generating pre-qualified leads, and helping your website rank higher on Google.” CEO Justin R French.
Social Business Consulting continues to evolve and 2017 is no exception. I have been helping companies with social media marketing since 2009 so makes me feel like a grandfather in the space. That’s eight years! but a lot has changed in the social business and social media consulting landscape since then.
Here is a quick video post I did on the The Top 10 Must Read Social Media Books for business professionals. Enjoy!-
My 2 cents: “My prediction for 2014 is big data from social starts driving big revenue. From Apples’ recent acquisition of Topsy is writing on the wall. This says their is a lot of hidden marketing value behind big social data and turning that marketing sense into dollars will continue to be the key for 2014. “- JF The Social Business Guy
What are some of your predictions? Happy 2014- Justin
In case you did not get a chance to watch 60 minutes this evening, you can watch the interview of CEO Andrew Mason (31 same age as myself) below. It was quite a good broadcast, and thought I’d share some takeaways from tonight.
1. High tech start-up CEO’s are becoming younger, more transparent, authentic, and open compared to traditional CEO’s.
2. The explosive growth of Groupon is great- the question will be can they sustain and become profitable long-term.
3. For high tech start-ups in today’s low barrier to entry climate, competition and knock-offs such as Living Social and others make it easy for competition to enter the market. The real question is how will your start-up and Groupon create more complex barrier to entries and long term sustainable competitive advantage?
4. The key to marketing for Groupon and other high-tech start-ups will always be proper communication and relevant communication to the appropriate audience.
5. Whether your Groupon or any other high-tech start-up, you need to always be able to identify the cost per acquisition per customer.
6. BONUS- Be careful of accounting tricks that look good on paper but can cause back-lash especially when you have investors or IPO.
I have a great deal of respect for Andrew Mason among all the constant criticism to continue moving forward and expanding the company to further heights. Hope you enjoyed my synoposis. Until we meet again..
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