2. Our country is built on small and mid-sized businesses and because of the Internet, companies are now able to compete on-line with large fortune 500 companies with an even smaller budget. It’s all about having the right strategy. It levels the playing field and enables a communication channel that would have never been possible in traditional marketing or media. We have now seen that a small business with a great product or service and the right strategy can achieve huge economies of scale on-line. Look at what has happened with twitter. Our current business model leverages twitter to be used as a business tool for our clients to achieve some of these business objectives: PR, customer service, branding, marketing, and of course developing lasting business relationships. Twitter has enabled corporations to get back to the foundations of doing business in a digital age which is much needed right now. Being more transparent, not always selling things, and building an on-line community culture around community. Remember- people want to do business with people. Think of this new way of doing business on line as social marketing. If someone from company A does something good for me, say help me out or point me in the right direction, or does a good job on a project, I am going to tell 10 of my friends and just like word of mouth referrals, the same happens now online in a virtual setting.

Stay tuned for tomorrow’s post!

Social Marketing is a new buzz word going around. Social marketing basically means word of mouth marketing using online tools such as social media, social networking, and other online PR tactics. You know how powerful word of mouth can be, just imagine what it can do for your products and services! Social Networking San Diego has been able to achieve great success for our clients, and the way business is conducted today is very different from the 20th century. Consider our 21st century marketing methods which you can see here:

1. Even though businesses are going through some tough times due to economic conditions, this does not make it ok for management and executives to do nothing. Good leadership in all companies is needed to find innovative ways to be resilient during these times and figure out ways to cut costs where necessary (not employees) streamline operations, upgrade technology, and invest in an online marketing strategy. Why? Because online marketing strategies can mean a more cost effective advertising and marketing approach than traditional marketing efforts and can even reach a more targeted market in a shorter amount of time. Having your company set up on twitter, linked-in, or face book is one thing, but how are you using these tools? This is where you need an online marketing strategist to develop the right creative campaign that can then track results, measure progress, and show good ROI. The economies of scale are much greater with an on-line marketing approach as opposed to off-line. Consider this: an inbound marketing campaign, or inbound marketing system in which we help formulate and execute around your business model. We do the back-end work for our clients on social media and social networking and train them on how to leverage these tools for business development purposes and how to build business relationships online. We function as the out-sourced virtual marketing department and partner with our clients for long term contracts for long term business strategy success.

Stay tuned for tomorrow’s post!