I hope everyone is having a great week. This has been one of the busiest weeks for us in a few months, and we are working on some VERY exciting products and services (systems) that are going to revolutionize social networking and social media for business. As you know, Social Networking San Diego has been taking you though the social media and social networking FOR BUSINESS journey since January 2008 when we started our first Squido lens (HERE) to setting up our website/ blog on word press. Don’t forget our CEO Justin R French on twitter, who has been paying it forward since Day 1.

The reason for this blog post is to let you know what a typical day is like for a Social Media Strategist to see if you may be ready for this type of position OR even have the business background and the technical know how to provide such services to clients.

If you are a business considering using a social media strategist or a social media consultant, please watch this video FIRST that will clarify some Frequently Asked Questions about The Top 5 Questions when considering Social Networking & Social Media For Business

I am NOT saying you have to be a programmer with a computer science degree OR be an MBA graduate from Harvard (Cal State San Marcos is just as good and cheaper in my opinion but I digress)

All I AM saying is that to be a Social Media Strategist or a Social Media Consultant, you must have a certain level of education, experience, and technical understanding to be able to provide such comprehensive and holistic solutions. As our CEO Justin R French quotes “It is extremely rare these days to find a web design company who can handle ALL areas of development, content writing, training, marketing, strategy, integration, system implementation, and measuring who have a full understanding of business as well. I remember in my old It consulting firm Perfect Integration that I founded, many technicians just were not business savy. I focused on being business savy FIRST, then technical. It has paid off for me big time, and that is why our team is currently able to help many small and medium sized businesses with social media consulting through my hands on coaching and training program which I provide to our team members.”

My apologies but I will continue tomorrow with the post on the typical day of a social media strategist because I am just soooooo burnt out from the long day. My brain is fried, so thank you for your patience and please check back tomorrow for A Day In The Field As A Social Media Strategist For Small Business

Any comments for us? See below and leave a message- thanks
Social Networking San Diego

Social marketing campaigns are the current trend but what are some key points your business can follow?

Social media and social marketing campaigns have become the norm today. Social marketing campaigns such as Twitter, linked-in, and Facebook and have given people the chance to communicate with family, friends and colleagues too without spending a single penny. Individuals are also making use of social marketing campaigns for business and to make new friends who are like minded and share the same information as them.

Online marketing and social media have come along a long way. Industry professionals have come to realize this potential and social media agencies are now targeting certain sections of individuals to market products, services and even clients to various people who do show some interest.

The whole idea behind social marketing campaigns is that an effective social marketing campaign should give the individual users the resources so that they can share topics or any related data and information with other like minded people. Blogs, videos and even images are some of the ways to use the social media to get the interest of the targeted individuals.

If you have made up your mind to start a social marketing campaign, then here are a few points that you should note beforehand:

Key Point #1
Sit peacefully and decide the purpose of your social marketing campaign. What is the scope of this particular social marketing campaign? Do you want to change the attitudes or beliefs of a certain group of people? Does your campaign affect the masses or does it target specific group of people?

Key Point #2
Make a team and set your target and goal. Assign responsibilities right in the beginning and clearly define your goals. You have to do a bit of research even though you are not trying to sell a tangible product or belief. Statistics and facts have to be gathered and try to talk with industry experts so that you get valuable information that will help you later on.

Key Point #3
Product, price, place and promotion are 4 “P’s” that will go a long way in making this social marketing campaign a grand success. You should first target the required population for a successful social marketing campaign. The social marketing campaign should be highly personal. The message should be effective and target the required audience. Identify the key gatekeepers and stake holders who will partner with you this campaign. Position the product effectively i.e. understand the target audience’s views in order to maximize benefits. If the product is properly positioned the correct awareness in created and the desired message is sent across effectively. It should of course have a direct call to action.

Key Point #4
Last but not the least you have to get financial support for your social marketing campaign. You can take the help of an ad agency, a social media marketing team of consultants, or a government organization and sell your social marketing campaign concept to them and hope to raise the sufficient funds. Getting the funding these days to run a successful campaign are most seen with the big brands like university of phoenix, whole foods, jet blue, zappos, etc. But for small and mid-sized business which we focus on helping with social media, we continue to work on campaigns and are developing and improving upon our turn key systems for this market, so please stay tuned.

Is there anything that you are currently doing in your social media campaign that you need help with? Contact us today HERE and let us know any struggles you are having. We have been in the trenches consulting on these projects now for 9 months.

P.S. here is some feedback on a “Social Networking 101 for Colleges” workshop i did through Mira Costa College and the National Council for Marketing & Public Relations (You Can click Here for a copy of the Brochure)

Any Feedback, just drop us a line below, thanks- Justin R French

Are you keeping an eye on your competitors? What are people saying about your company? Do you keep up-to-date on the latest news on your industry? Are you getting constant feedback on your products and services form your existing and potential customers?

Here are 3 Simple ways to set-up a Business Intelligence System using social media.

1. Set-up Google Alerts to notify you of any activity on keywords you are following. For example, i have a keyword alert set-up for social media because i want to know the latest happening in this market because this is my current focus.

Here’s a quick how to video for you:

2. Set-up an RSS Reader (or i prefer Google Reader) to keep you up to date on the most influential blogs in your industry. The quicker you can read the news for your industry and respnd with your knowledge and insight will help build up your authority (this will not happen overnight i assure you)

here’s a video on how to set up Google Reader (and filters which are EXTREMELY helpful):

3. Set-up a twitter account (to aggregate) dedicated to just your competitors so you can keep an eye on them (video to come)

What else would you like to see me demonstrate? Please let me know, i am here to help, thanks
Justin

These days, personal branding, online branding, and company branding are extremely important. Especially for building your online presence. But how can small businesses compete with he big brands?

By having a presence online, being active in social media and social networking, and starting a marketing blog about your products and services are the first steps.

I had the pleasure to meet Dan in person at the Gravity Summit event in Harvard i attended, and Dan was nice enough to conduct a brief interview dedicated to the small business community. As you know, Social Networking San Diego has been providing small and mid-sized businesses social media consulting for the last year, and we understand the challenges small businesses are facing. We have seen these items as the main challenges:

1. Limited budgets
2. Limited Time
3. Limited resources

So how can a small business get involved in establishing/ building their online brand?

Listen to some advice from Personal Branding expert Dan Schawbel our CEO Justin R French had the privledge to interview. Enjoy

Any thoughts on how your small business is growing its online brand?

First- What is Gravity Summit?

An almost 1 year old Social Media Authority that supports educates and empowers businesses on how they can add social media marketing into their business strategy. More on Gravity Summit Here:

Where was the Conference: Harvard Faculty Club, Boston Massachusetts and was actually streamed LIVE by CNN!

Length of the conference: 8 hours

Basic Outline: Actual Business Case Studies of how companies are using social media from companies like DirectTV, Red Cross, Intuit, Southwest, Dominoes Pizza, and many others. Keynotes from McHammer and Gary Vaynerchuck

Why did I go? I wanted to get a taste for the Harvard Experience as some of my instructors I had in college graduated from there, and brought some of the Harvard teaching principals into our classroom environment. I thought this would be a great opportunity for me to see what life was like in Boston (My first time to the east coast) & also get some great information to bring back to the small business community we help support, educate, and empower with some of our social media campaigns that are sold now on a per project basis only for simplification.

Principal 1- Listen First-
This may sound simple for business people, but believe it or not, it can be very time consuming and require a lot of internet research. If you don’t have the time (I would suggest a minimum of an hour a day to start off getting educated and listening) then you may want to wait to get into this game/ landscape. You would be surprised at how many small business professionals I run across that have even a hard time with internet research. Mostly because they don’t have the time, but if small & mid-sized businesses are to start growing again, they MUST look for new innovative ways and out-side the box thinking to sustain. When your business is considering jumping into the online marketing space, social media marketing, or any form of marketing for that matter, know first where your customers are engaging online, what their concerns are with your products or services, and problems they may currently be facing. This helps you filter out a lot of the internet “noise” that exists. Then once you know this intelligence, have a solution/ better mouse trap or product/ service to provide, state your facts/ opinions, and engage the audience, but always try to provide VALUE to the community. Speaking of Community, that takes me into my next principal (stay tuned for tomorrows principal- this will be a series of 5 posts)

What principals would you add? Do you agree/ dis-agree with some of my principals? I am interested in hearing from all businesses (large and small)

By now your business should be on twitter, have a facebook fan page, and hopefully your on linked-in networking. For the small business market (which is where we have been providing most of our consulting services) it is still struggling with social media and social networking for business because of the 3 reasons i have seen:

1. budgeting requirements
2. time investment required for training on their part
3. being afraid of change.

Now i have to say that years ago i had the same concerns, but the point is that i started EDUCATING myself. Once you as a small business owner start getting educated (and hopefully you’ve signed up on our coaching program for social networking and social media for business here: SIGN UP ) you can begin the educational process.

Here is quick video that explains how to implement a social media marketing system into your company (enjoy) and leave a comment on your thoughts (its helps our blog ranking out 🙂

Everyone especially business professionals (rightfully so) keep talking about how to monetize social media and social networking. As of now, you should know how out-of the box my thinking is when it comes to business. I assure you that during these times, I am not the only business professional trying to think outside the box for innovative strategies. For better or worse, I am really going out on a limb on this one. Let me know if i am going over-board on this.

I will predict what the future holds (and how we can all make some money from not only social media consulting services for firms that “get it”) but possibly off things we are “Passionate” about. Besides, who wouldn’t want to make some extra money right now right?

Now hypothetically, lets say you drive a Prius. And you love it, you tell your friends how much you love it on facebook, twitter, linked-in, etc. So in a sense, you are now a brand ambassador for the Toyota prius. Now because you are so much in love with your prius and you happen to be marketing it for them “online” whether you know it or not, why couldn’t you reach out to Toyota, state your case, and charge them a small fee to write something about your experience (like or dis-like) about your Toyota prius fully disclosed of course? Believe it or not, that is what Ted Murphy @Izea has done and it is not a bad idea. I give him credit for coming up with this concept and starting to put bloggers in touch with corporations to write fully disclosed reviews. Brilliant!!

I would even take it a step further and really start reaching out to companies and demonstrating the power of these “word of mouth” brand ambassadors by providing case studies. This is already going on. Maybe even get a sales team doing B2B. This is writing on the wall for more business models that will monetize social media because at the end of the day, we don’t want all this hype to implode like the 2001 dot com bust right? If businesses don’t get educated on social media soon, they may not be around next year when things start to pick up again.

As for facebook, here is what i would tell Mark to do. Start charging a small fee for businesses to use facebook (just like twitter should do) because this demonstrates to business people the value of social media and social networking tools for corporate use. Those business leaders who STILL DO NOT see the value, will continue to be lost in translation. Or maybe schedule some twitter training from one of our internet marketing strategists by going here for our twitter for marketing training: Just one mans opinion. What are your thoughts on this post?

Social media marketing and social networking for business use continues to grow. Thanks to all those social media authorities and industry experts, we are able to reflect and give you the business value of these tools and even teach our customers how to use these tools effectively.

I used to be a personal trainer at Bally’s (among many other things ive done in my career) and I thought to myself “What analogy can I use to help the business community understand social media marketing a little better?” And then as I was going to the gym today, I said, this is perfect! I will relate twitter, social networking and social media to working out. So here are the 3 reasons why social media marketing is like working out at the gym. Enjoy, and please leave a comment at the bottom on some of your analogies.

1. Being consistent with your workouts & wording- I must admit, I am not the most consistent person when it comes to the gym lately, yet I know the importance of working out regularly, eating right, and taking care of yourself. When you’re a workaholic like me, this can be a challenge. But I cannot stress enough the importance of building your online social media presence and personal or company brand online for long term success. This is a long term marketing strategy that goes along with other parts of your marketing mix, so work those online muscles regularly and engage, participate, and build value for the community (your prospects and clients)

2. Change up your online and off-line workout routine once in a while- At the gym, every month or two I switch up my routine because my body plateaus. You should do the same with your online marketing mix or social media mix. Do a podcast, shoot a you tube video, do a webinar, send out a newsletter, but always blog. This mixture of tactics with help you be a well rounded online business professional and help build your content for your user base. Remember, this all takes TIME.

3. Learn from the pros at the gym and the online gurus- We know the famous bodybuilders: Ronnie Coleman, Lou Ferrigno, Arnold, etc. Do you know who your internet celebrities are? What are their specialties? What separates them from the others? Always be following and listening to the gurus in the online world because these people will teach you many tips and tricks of the trade so you can start implementing for your own online marketing tactics or strategies. Believe me, I have been doing this for about a year now and it has saved me so much time in research by understanding what they do. Hopefully you are still one of my readers from the beginning of January when we started this social networking and social media for business journey together and have learned a thing or two from this blog 🙂

If you are a small business owner or business professional ready for a social media marketing survival guide, purchase the discounted version for 9.95$ in the upper right corner (the full version i am still writing) and enjoy. It will be the best under 10$ purchase your business will make all year, i guarantee it!
Justin

Social marketing campaigns can be basically implemented in a local, regional or national level or a combination of any of these levels. Each social marketing campaign can be custom made to reach the desired targeted audience regardless where they are located.

The initial concept of social marketing was a result of blending ideas and principles of commercial marketing with the public health’s desire to promote and provide social behavior in individuals. At present, social media sites are seeing a virtual explosion and you have to be in touch with the virtual world to stay in touch with these instant message networks and relevant information for your market and industry. Try and target specific groups or individuals during your social networking campaigns to ensure that your product reaches the right people.

Social marketing campaigns aim at influencing the ideas, attitudes and behaviors of target individuals in order to improve personal as well as social welfare through commercial marketing technologies especially using the internet. The term “social marketing” and “mass media” are used interchangeably but the main difference is that social marketing uses a wide range of communications method to influence and benefit society and not merely to increase sales.

Just like the process of commercial marketing, social marketing deals with four aspects of a consumer and how they deal with products. For example,

1. What product is required for this consumer?
Social marketing serves to pinpoint and enforce consumer needs like medical procedures, heath initiatives, or health ideas like preservation of the environment and recycling. Here social marketing serves as a research tool to find out what the consumer needs and possible products to make them to take action towards achieving it.

2. What would be the ideal price of the product?
The price of the product is determined to allow the consumer to decide what they would be willing to pay for a product and using social media marketing or social marketing can provide quick feedback. Social marketing allows vendors to listen to the audience feedback on what they might be willing to pay for such products or services.

3. Where can they get the product?

Through this aspect of social marketing campaigns, consumers are assured of a good supply of the product along with distribution systems, warehouses and retail outlets where the product is sold and will be readily available. Social marketing ensures that the customer will have up to date and relative information of the product as and when he or she requires it once the product or service is ready to be released to the market. Don’t forget the social media strategy of building up the “online buzz” prior to product or service launch to generate more interest much quicker than traditional marketing mediums.

4. How will you be Promoting the product?

Although this is the least important aspect of social marketing, it’s often the most visible and thus mistakenly considered the most important. Using social networking and social media for business to promote products and services to various online networks is a science that must be communicated in a marketing combined with an engaging way with the audience. This can be critical to the success of the online marketing campaign, and with the right strategy, social networking san diego can help your form a successful social marketing campaign.

These questions basally are the building blocks of the social marketing campaign. A social marketing campaign should provide additional information to the audience’s so that they can take the ‘next step’ forward in the buying process. Almost all social marketing campaigns are a long term investment, as society needs time to accept changes and changes cannot be made by individuals overnight. A strategic social marketing campaign may require a lot of time to reach the particular objective but we help do the work for you by the many proven research techniques we use. This is why clients partner with us and trust us to help conduct these campaigns and get them trained to be involved in their online community.

In between teaching, consulting, running a start-up, and trying to have a little fun every now and then for the summer, I have been in the process of working with my programmer on an online coaching and training program to help the individual business owner who wants to invest time on their own and build sweat equity into the social media and social networking for business journey and here it is:

The Social Networking And Social Media Business Kit- FREE Introductory Offer – Click Here –

The reasons i am doing this are for 3 fold:

1. I have ALWAYS been passionate about helping the small business community, and now is my chance to use technology to cater to a wider audience & many business professionals have inquired about me teaching them so i will record a series of videos and then do 1 on 1 coaching for a small fee (still considering price)

2. Business people i have met online & offline TRUST me and know that i tell things how it is and i will not sugar coat this social media and social networking for business journey and they appreciate and understand my helpful nature

3. Education is the most important thing right now for social media hence why i am now teaching this Fall semester at Mira Costa College to help the business community get back on track

If you are interested in becoming an affiliate to help market the program to your network and help spread the word on this social media for business coaching program please let me know

Thank you for all your continued support
JustinRFrench
CEO Social Networking San Diego