Hello Friends, Colleagues, Clients, & Partners,

This month is very exciting because it marks the 4th semester of our CEO Justin “Results” French teaching a class at one of his alumni Mira Costa College. As you can probably already tell, Justin is EXTREMELY passionate about teaching social media to local businesses. Why? Because social media levels the competitive landscape for small businesses wanting to build their brand, generate local awareness about their products, services, or retail location, & even makes business development fun again!

If you are like most small businesses, you probably dread marketing, hate cold calling, and have worked with firms who have produced unsuccessful results. We at Social Networking San Diego are focused on results. Our minimum campaign for monthly engagements starts around $1000 per month.

We deploy the most cost effective marketing tactics that get you results in the least amount of time, so we can EARN that extended budget for additional campaigns. Each social media marketing campaign is carefully backwards engineered & crafted with achieving your business goals. We focus on building long term business relationships. Don’t take our word for it- let’s hear from actual student/ small business owner

Video Testimonial Here

If you are a local small or mid-sized business owner or professional ready to explore the trenches of social media then I highly suggest you partake in this semesters Introduction To Marketing You Business Online class at Mira Costa College. Registrations are filling up quickly so reserve your spot today!

Click this link to reserve your seat http://bit.ly/c0lNsy

Does your business have a social media strategy in place? What is it?

To increase customer retention? Increase sales? Decrease lead acquisition costs?

Increase visibility?

I read a statistic today and I’ll try to find the link but it is important for you to know that only 50% of companies have an actual social media strategy or social media plan in place. And even LESS are measuring the results or ROI of their social marketing campaigns.  Why? Because there is so much customization involved to develop and determine the proper key performance indicators, backwards engineer the campaign, and then establish the tools & tactics needed. Believe me when I say it- social media campaigns are extremely complex & customized around each clients business model and we LOVE a challenge. Something we love even more is when clients get results like winning the San Diego’s best green product installer contest or selling all their tickets for their fundraising event. Simply put, when your clients see results in social media and can measure ROI, they finally see the true value in social media that it can bring to their organization:

1. decreased online advertising expenditure

2. increased customer retention & satisfaction

3. much higher conversion rates than paid advertising

because of the trust factor (through facebook & twitter communities)

4. much cheaper lead acquisition compared to paid online advertising

What type of ROI have you demonstrated for your clients using social media?  Are you a business using social media yet? What have been your results?  I’d love to hear from you!

Cheers,

Justin “Results” French

1. Fails to Reach the Proper Target Audience
2. Generate Targeted Traffic
3. Have A Proper SEO Foundation
4. Have A Blog
5. Have An Integrated Social Media Marketing Plan

Yes, it’s there, it’s pretty, but is anyone looking at it? Is it bringing you new business? Is it generating leads? What is your conversion rate? Whats is your ROI on your monthly online marketing budget? Are you paying for online marketing software every month and seeing a return on this investment? Is it exposing you to a new market? Building your brand? Are you monitoring your personal or company reputation?

“Your website is only a billboard. You can have the most beautiful website in the world, and without traffic, it might as well be a billboard in the middle of a cornfield in Iowa.”

Contact us today and see how a social media marketing campaign can drive targeted traffic to your website while increasing click through, conversion, and decreases online adversing expenditure.

With internet marketing, you make your marketing dollars work more effectively online by establishing a CONSTANT presence on many sites. Over time, your customers will either do business with you or purchase from you when they are ready.  We help your website pop up on search engines; you should have blogs on your website with updated content meant specifically for your prospect. Suddenly you’re a trusted source for information on your products/ services.  You have a Twitter feed that keeps the consumer updated throughout the day on news and events pertaining to THEM and their specific interest- reminding them that YOU are their dependable source. 

Ultimately everything comes down to the bottom line – drive revenue, lower traditional marketing costs by using Internet Marketing to generate traffic to your website, measure your ROI, and have a sustainable online marketing system that becomes more powerful over time. 

So it’s time.  Time to make that website work for you, time to embrace the future of social marketing with a company like Social Media San Diego that has the integrity, credibility, and track record of results to help build your online brand and improve your companies performance in all areas. Time to get online. Time to get it done right!

Social Networking San Diego will get you there- We offer the Fast Track 

social media marketing seems to still dominate conversations these days. Companies testing, companies measuring, companies even bringing in outside help like social media consultants. One thing is certain though, through all the hype, noise, and water cooler talk- there are some companies who take action and some sitting on the sidelines still waiting to get into the game.

Let’s take the top three benefits of social media that we have seen on why companies are embracing this new marketing channel:

1. Your business is looking to cut costs on traditional advertising and use internet marketing and social media marketing as a cost effective substitute. This not only cuts down on costs, but allows you to be more targeted with your messaging. You can effectively extract your audience according to the proper demographic and geographic market you are going after.

2. Your company is looking for sustained growth or long-term growth with social media as compared to advertising. If your business is considering social media and you’re looking for long-term growth & sustainability then social media should be part of your strategy. Social Media allows scalability, growth over time, and by consistently engaging with your target audience you build trust. You constantly educate your prospects and customers giving them valuable information. When you do this overtime, you develop greater trust with your audience and build your brand equity much stronger. This also helps shorten the sales cycle and touches your audience through various points across the value chain.

3. You can develop an influential relationship with a key influencer who has a large trust relationship built with their audience. Once you have their trust, you can possibly ask them to help you get out a message to your target audience. If you care about social media and go about it the right way, you will be able to leverage those relationships. But one word of advice- if that person does you a favor, don’t forget to do a favor for them when asked. It’s always 50-50.

4.Bonus: Because Lebron James is on twitter now and that’s proof enough of why you’re business/ personal brand should be on there too! Don’t believe me- watch this inspiring video on his brand and being “Real”

Lebron’s story is truly motivating and inspiring.  I think of Lebron as a humble leader on and off the court and he has much less of an ego than Kobe- but I digress…

Sent from my iPad 🙂

Justin “Results” French

p.s. Sharing is caring and re-tweeting is always appreciated

Are you looking for a social media manager? Is your small business actively using social media? Are you getting return on your time invested in this sometimes complicated marketing channel? I have been asked lately by many clients, students, colleagues, partners, small businesses, etc. exactly what makes a good social media manager Justin? So I wanted to share with you the Top 10 Qualities Of A Result Driven Social Media Manager that I have come to find while being active in the social media for business community over the past 2+ years. This is a job title that has been trending in the most recent months, BUT many people are still trying to wrap their heads around what specific characteristics do social media managers need to have? These are the same EXACT qualities & etiquette I teach people when participating, engaging, and conducting business development in the virtual world of social media:

1. You listen to the conversations first- then provide additional value add to it
2. You care about people
3. You are trustworthy, helpful, friendly, courteous, and kind to others
4. You have decent understanding of business, strategy, technology, and most importantly web 2.0 technologies
5. You understand marketing and know how to measure results
6. You practice what you preach
7. You add your insight when appropriate
8. You develop relationships first and sell second
9. You actively stay on the cutting edge of “whats new on the web” and have a burning obsession to stay on the pulse of social media
10. You have somewhat of an influence in the social media for business community

Any you would like to add?

Enjoy your week, hope these help shed some light- Justin

p.s. Looking for a result driven social media manager for your business ?

Call 760-576-4653 and mention this top 10 list for a FREE phone assessment!

Are you a social media consultant? Are you involved in a social media mastermind group? Well if you are not, I wanted to share with you a question I get asked a lot lately. I wanted to explain why I feel social media for business is BOTH an art AND a science.

1. Social media is an art because you have to be both strategic, creative, and somewhat tech savvy. I’m not saying you have to be a programmer, BUT you have to know how to be human in a digital world and utilize the online tools. This can be very difficult for some, and require some teaching, which is why I passionately teach at Mira Costa College a Social Media and Internet marketing course that has been rising in popularity. It’s called Introduction to Marketing Your Business Online and you can find out more info by clicking here: social media workshop

2. Social media is a science because it ties very closely in with sociology (which was one of my favorite subjects in my lower division) and studies the human behavior in groups. Hence the rise of social networking, social media, and other human behavioral technologies that continues to advance. Social media requires people to be REAL and if you are not, others will know. The 5 realest people I know in social media are GaryVee, Chris Brogan, Scott Stratten, Brian Solis, and Tony Hsieh of Zappos.

So what do you think? Is social media an art OR a science? I would be interested in hearing your thoughts. Enjoy the world Cup!

Justin “Results” French

Are you a social media matchmaker? Just wanted to give a speical shout-out to all those I am connected with on twitter, facebook, linked-in, etc. Things have been busy in the social media mastermind for business trenches so keep up the good fight! Stay tuned for more exciting news to come from the journey!

Justin

sign up for traffic geyser inbound video marketing system here

Social Media is the critical element for our business to get more exposure in ways not possible 10 years ago. Social Media opens up avenues of potential opportunity (both good and bad), not realized before in the areas of marketing and networking. What is very clear and critical for success in social media is developing a specific strategy before establishing an online presence. One approach that Social Media uses is the stipulation of requiring friends/business associates to become fans to our page and then leveraging them to attract new ones; the more fans we have of our page, the more exposure they have to our business and our message because they are notified every time we update the status of our page. As a result, fans can comment on status updates with hopefully, positive content about what we are doing. The goal of social media then is an online conversation that stimulates and promotes an emotional response towards our message. When that goal is achieved, people take pleasure in the feeling of satisfaction and then with a bit of luck, will pursue a business relationship with us.

But Social Media is not finished at this point, because not only is it a tactic to get our business message advertised in a public manner, but it can also be a way to personalize an ideal that we have about our business. For example; we use our business as a means to assist several at risk groups that rescue and save some specific people in Africa that would otherwise be enslaved or killed. This message focus rises above the day to day business routines and settles on what we believe is actually important in life and that is to make a difference in the world. Social Media allows us the capability to align ourselves with these charity organizations and demonstrate to the community we are more than just ink on paper, we stand for something greater.

Guest Post By:

Kent Wright

Digital Operations Manager

Convergence, a division of SOS Printing, Inc.

A Fellow San Diego Business