1. Must be business minded (most important)
2. Must be tech minded
3. Must understand on-line psychology
4  Must understand marketing, sales, and branding
5. Must understand how the internet works
6. Must be able to be good at project management
7. Must be a strong communicator (on-line and offline)

This is all based on my experience in business high-tech management over the last 12 years.  Any questions?

Enjoy your week- Justin Results French

By now, I am no longer trying to sell people on the idea of needing social media. I’m over it.  It’s a waste of time.  I now speak to people (and businesses) that already see value in social media. This creates a more equal level playing field to have an intelligent conversation about what social media can do for their business.  They have to see a need. If they are banking on social media to save their company their not ready.

Special thanks to my good twitter friend @markshaw in the UK for posting this video.  I wanted to share this with all of you for 2 reasons:

1. I am a CCNA (Cisco Certified Network Administrator from my previous days while running my old IT consulting firm (for 8 years while going to college full time) and am always keeping an eye on what Cisco is up to because they are a company  I greatly respect & admire.

2. This video represents the top reasons why businesses should be using social media as part of their business strategy because of the cost savings associated with it compared to purchased or traditional media.

Please Re-Tweet this and share this with others in your social circle, I’m sure they will get some value fro this video.

Cheers,

Justin “Results” French

My name is Jillian Woods and I am a Recruiter with PacSun. We are currently seeking someone who will serve as the social media voice of PacSun. Please find details of the position listed below. Any referrals are welcome!

What does our Social Media Strategist do?

This position will assist in the development, execution, and assessment of innovative, results-oriented digital marketing campaigns that leverage online communities, social media, and related Web 2.0 tools and methodologies. Primary responsibilities include refining our social media strategies, engaging in proactive link building, developing our relationships with related community and grassroots organizations, tracking the effectiveness of campaigns, and maintaining day-to-day social media conversations. The ideal person is passionate about “word of mouth” marketing, is an active participant in social media, and has worked with/for other entertainment companies.

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he/she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:

• Four year College degree required
• 2-3 years social media experience – Facebook, Twitter etc.
• Experience with online content management, advertising, online promotions/events, music etc.
• Creative thinker – both visually creative as well as editorially
• Ability to appropriately translate the PacSun brand in our web content sections in terms of visual direction and customer experience
• Experience working with online design teams, marketing teams and writing creative briefs
• Some project management experience. Ability to prioritize tasks and projects.
• Passion for action sports and related lifestyle
• Must possess exceptional copywriting skills
• Excellent written and verbal communication skills.

Additional Bullets:

Social Media Strategist

·         Will be the “Voice of PacSun”.  Must be strong in communicating to an audience through social media.

·         Must be creative in determining the best avenues to push messaging to the PacSun customer.

·         Must have exceptional copywriting skills.  This role communicates via a number of avenues, e.g., Facebook, Twitter, Website, Fanpage etc.

To apply, please contact jwoods@pacificsunwear.com

Entrepreneurs starting businesses in the current economic climate have a real challenge yet an opportunity at the same time.  It separates them from others who would never take risks, especially when times are very tough.  This sets them apart from the competition.  Entrepreneurs start a business usually for one main reason: They see a problem, they are passionate about solving that problem, and will do everything necessary to achieve their goal of finding a solution to that problem. 

My current start-up Social Networking San Diego  was founded in January 2009 on the premise that majority of small business websites don’t generate traffic. I estimate 80% of small business websites don’t generate traffic. So with my technical, business, and entrepreneurial spirit, I vowed to solve this problem because o am passionate about helping the small business community.  So far things are going great and we are helping many clients solve this challenge & all while increasing sales of their products & services and saving money.  Like Barack Obama says “Small business and Entrepreneurs will be the driving force of getting us out of this recession”, and I couldn’t agree more.   

As for how this analogy relates to horse racing, Well 90 to 95% of Entrepreneurs fail because lack of funding, lack of leadership/ management, lack of sales, or lack of proper marketing.  Usually at the horse races (another passion of mine- I live 20 minutes form Del Mar Racetrack) I tend to put money on the long shots once in a while if I like the kckey, study work out times, know who the trainer was, etc.  I do my homework first.  Just like in business, when starting anew business venture, do your homework, and if you have a little luck or know the right people, you may just have a big pay day 😉  

If you would like to see more about Social Networking San Diego solutions for Social Marketing for business, check out our solutions page here: http://www.socialnetworkingsandiego.com/solutions/

Today’s 60 second social media mba reveals the secret formula to social media success once and for all.  Sharing is Caring 😉 Cheers

p.s. It’s back to social media school!

Only a few spots left in my social media marketing class at Mira Costa College this Thursday! I’m ready to register- just send me to the link: http://bit.ly/c0lNsy

mobile marketing and social media are HOT topics right now in the internet world, but is your business taking full advantage of these services yet?  Most likely not which is why you should be taking a class on this and “upgrade” your business development skills because if you don’t, you will have a hard time being in business five years from now.  Mira Costa College has a class being offered that I teach called Introduction to marketing your business online that will help you lay the foundation for your online business development success.  Consider this online marketing 101 for the 21st century business [professional.  You will not be disappointed.  Details can be found here:

Click this link to reserve your seat http://bit.ly/c0lNsy

p.s. special thanks to @journik for the Posterous idea- testing it out 😉