Posts Tagged ‘Internet Marketing’

Simple ways of marketing on the internet!

Wednesday, March 25th, 2009

Internet marketers know several strategies by heart to sell their goods in the simplest and the easiest way possible. Internet marketing can be hard work and after a few years you will get the hang of it. But for the beginners, here are a few simple strategies that you can use to move your goods as fast as possible.

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Link building- Yes, links can make or break a site! Search engines crawl the internet day and night to find links to and from your site. Make a lot of links from your site to other related content sites, submit your content to free article websites and ask your blogger friends to give you links to your site. The large the number of relevant links the higher you come on the search results.. Search engine spiders also check the relevance of links so if you can link to authority and high ranking sites, it would make your content seem that much more valid.

Keyword rich- Find out exactly what keyword is relevant on your site and use that to make your site so much more presentable to the search engines. For the best marketing on internet tips, you can check with several webmaster tools present free on the internet which will help you find the best keywords for your site optimize it.

Site directories- There are several site directories present on the internet where you can submit your blog or website so that it can be catalogued. This provides search engines with one more link that they can use to index your site.

Email marketing in the internet- If you already have a database of customers who are interested in your product, then sending them regular updates is just one great way of ensuring visibility of your product. Don’t over do it; no one likes a whole box full of emails about your products. That’s called spam!

Marketing on internet Forums- Marketing on internet forum can get you eager visitors that you have invited personally. You can talk about your product, what it does and establish yourself as an expert in the field of interest that you are selling. Every time you sign off you can leave links to your site and the product you are promoting. The best part of this kind of marketing is that you do it yourself. And you can join as many forums as you want to promote your product.

Marketing your product on the internet with marketing articles!

Monday, March 23rd, 2009

Internet for marketing? Does it work? And how do you make sure that your products and your website get the best customers who have the money to buy?

world-drop

Marketing articles are the best way to sell your product on the internet. That means you may have a website or a blog of your own but unless you are totally familiar with SEO and link building; your maiden venture into internet for marketing is going to fail miserably. SEO means Search Engine Optimization and it is one of the core rules to draw customers and relevant traffic to your website. One of the simplest explanations of SEO is that if you want to sell handbags, you better make sure that your website content is filled with the correct number of words all talking about handbags! Search engines like Google and Yahoo trawl the internet daily searching for new content and then indexing the content in their archives according to the most number of words (keywords) in the content. If you have more than 10% of words in the content about handbags, then you would have a higher chance of getting indexed in the search for handbags. The higher amount of words and relevant links about handbags the higher you go on the search results pages of Google. Of course, it isn’t quite as simple as I’ve said it but you get the gist. A few more tips you can try out to optimize your content are-

  • Put your keywords high up. That’s very important. The higher your keywords come in the content and the title, the more traffic and page rating on Google you get! Keep your title within 200 characters and with a description of about 20 words.
  • Stick to a 10% density of keywords. Any more and the search engines automatically list your site as spam or worthless content.
  • Place relevant links to authority sites and get them to link to your website for internet marketing. Ask other blogger friends to link to your site and post about your product and you can post about them in reverse.

Can social networking actually get you a job?

Thursday, March 19th, 2009

Well, isn’t that the truth! It’s a fact that its not what you know but who you know that can get you a job. That old adage works in the real world and very soon going to be applicable on the internet too. Think big with sites like LINKEDIN and FACEBOOK being the new ways that employers become familiar with you and possibly hire you instantly.

social-networking

But do these social networking sites actually work as self-marketing on the internet?
The internet is the only medium where you do not actually immediately meet and greet a potential employer for your job. No more toting around of large resumes, references, and other documents to impress potential employees. Sites like TWITTER, FRIENDFEED, and ORKUT have made marketing on internet as easy as pie!

Let’s find out how it works…
Take my own personal experience. Without even getting up from my warm leather computer chair, I’ve gotten several clients for my online services. I’ve also got a few good references for future jobs all through my online social networking by using internet marketing my niche services. I’ve made a few good friends and several good contacts all by social networking. The process is very simple. Just log on to the social networking sites like TWITTER to upload your resumes and private contact details. You’ll find one of the best networks on LINKEDIN. That site is best for finding potential employers and personal marketing on internet. You can use the site to promote your own services for free while connecting to several social groups and potential employees. Internet and marketing is also the best way to be eco-conscious and green; just imagine the paper and trees you are saving for the planet to breathe by skipping the use of paper!

Another way to make your impression on the internet is by online marketing on the internet and by building your own website. Once your website is up, you can then link up and use the social media sites to link up, promote your site and drive traffic there. More and more customers also use the LINKEDIN network to find reliable sites that offer professional and reliable services. That was just the reason that my website and profile became so successful.

No matter what industry pundits say; I say that social networking marketing on the internet is here to stay!

Marketing on the internet!

Tuesday, March 17th, 2009

marketing
Marketing on the internet is the new buzz word. But not everyone knows exactly how it works, do they? Think about it! Did you ever wonder why results for a search on Google come out like that? Who decided which sites came first and how? Do you have to pay anyone for your site to be the first choice on any topic? If you are selling handbags, how do you ensure that your site is the best and the first in all Google rankings whenever searches for handbags?

Marketing on the internet is simple but understanding the basics can take a lot of time. A few simple tricks commonly used in internet and marketing are:

  1. Advertise, advertise and advertise– advertising copy can get you the best sales possible. The internet is a blind medium where you have to encourage customers to come to your site without actually seeing your products! Your advertising copy and content should speak to each customer as much as possible. Content at your site should fool the customer into reading more and buying. It’s as simple as that!
  2. Free stuff counts– It really doesn’t matter what you’re selling. As long as your offer something free with the product you will get customers. It can be a free e-book, free templates, free graphics etc…You get the idea! No matter what you are offering if the “FREE” tag is associated with the sale; you get customers.
  3. Target your sales– It happens that customers who come to your site may not have the money or actually need your product; they’ve just come there by accident. And that does mean traffic but doesn’t translate to sales. Target your audience by streamlining your product and the sales copy on your site for internet marketing. That means if you are selling brown handbags; the copy at your website should repeat that mantra again and again. You will attract the customers who want to buy brown handbags.
  4. Offer discounts– Simply put, discounts count. You might be offering a great product, but unless you offer the magic word “DISCOUNT,” customers are not going to be lured. Combine products with sales discounts, and you should get a lot of sales.
  5. And lastly- Don’t exaggerate! Sales copy is sometimes really exaggerated, customers notice that. Try to keep your sales copy to the point; exaggerated and screaming content makes customers feel that the site is a scam or a virus hive.

Internet Marketing Basics for Business In The Digital Age

Sunday, March 15th, 2009

Does Internet marketing for business really work?  And how do you make sure that your products and your website get the best customers who have the money to buy?

Marketing articles are the best way to sell your product on the internet. That means you may have a website or a blog of your own but unless you are totally familiar with SEO and link building; your maiden venture into internet marketing for business is going to fail miserably. SEO means Search Engine Optimization and it is one of the core rules to draw customers and relevant traffic to your website. One of the simplest explanations of SEO is that if you want to sell handbags, you better make sure that your website content is filled with the correct number of words all talking about handbags! Search engines like Google and Yahoo trawl the internet daily searching for new content and then indexing the content in their archives according to the most number of words (keywords) in the content. If you have more than 10% of words in the content about handbags, then you get indexed in the search for handbags. The more the amount of words and relevant links about handbags the higher you go on the search results pages of Google. Of course, it isn’t as simple as I’ve said it but the gist is the same. A few more tips you can try out to optimize your content are-

1. Put your keywords high up. That’s very important. The higher your keywords come in the content and the title, the more traffic and page rating on Google you get! Keep your title within 200 characters and with a description of about 20 words.

2. Stick to a 10% density of keywords. Any more and the search engines automatically list your site as spam or worthless content.

3. Place relevant links to authority sites and get them to link to your website for internet marketing. Ask other blogger friends to link to your site and post about your product and you can post about them in reverse.

4. Try using simple paid post networks like PAYPERPOST and SOCIALSPARKS that take up paid and free posting for a nominal fee. You have to pay the sites a minimal amount to put up your product for bidding. Bloggers pick up the product and write about them on the blogs for a small fee.

I am still writing an E-Book on Social Networking and Internet Marketing basics for Business so be on the look out!

cheers- twitterholic justinrfrench

Twitter finally going mainstream – is your business on board yet?

Thursday, March 12th, 2009

All of the followers of Social Networking San Diego know we support the awareness, education and assistance to the business community on the power of social networking for business purposed by building your product or personal brand on-line. Successful hip hop icon P-Diddy (Sean Combs) who is a VERY SUCCESSFUL business person I have admired for quite some time on his accomplishments explains it best for those non-savvy and non-teccy business people.

Check out the video of P-Diddy on the Ellen Show here:

If your business is ready to jump on board and formulate an internet marketing strategy around your business model- then click above on the FREE website evaluation so we can see where you at in the whole “internet” puzzle. I look forward to hearing from other business professionals, entrepreneurs, and small business owners! Basically put- Social Networking San Diego functions as your virtual marketing department

twitterholic justinrfrench (follow me)

Need more help? Contact me on linked in-

Top 5 Ways To Properly Do Business in the Digital Age

Monday, March 9th, 2009

pi-ad
By now, if you are a business professional, have a linked-in account, and know what “twitter” is, then I applaud you. I would even be willing to give you a gold star for excellence if you have an actual internet marketing “plan” of some sort. Or maybe you’re marketing budget (though limited right now, just like trying to get a small business loan) which may or may not include some internet or social media sites, you are still ahead of the majority of your competitors.

Most small to mid-sized businesses (even some fortune 500’s) actually don’t even know what “social networking” means let alone have some type of on-line marketing budget. Those baby-boomers however are just starting to see an actual business value in conducting business on the internet, or at least they see how popular social networking sites like myspace, facebook, or twitter have become part of the local evening news topics. You may want to even scroll down and read some of my previous posts on the importance of why your business should start doing some form of internet marketing. Some companies try to provide ad words or you tube videos, but have they proposed an over-all strategy that over-time becomes an “organic viral marketing campaign?” (Don’t know what that means- Google it)

Let me talk directly (no B.S.) to those firms who are still baffled with this new on-line business phenomenon- “strap on your seat belts because if you thought forming an OFF-line marketing strategy was tough, then you aint seen nothin yet!” Wait till you find out what REALLY goes on behind the scenes. And if you think for a SECOND there is an easy way or get rich quick scheme out there to marketing your business online that will work for $199, then just give ME the $199 and I’ll at least draw up a plan for you to execute and I’ll even email it to you!”

Allow me to give you 1 simple tip to add to your internet marketing strategy, or at least pointers on getting started because you will quickly learn just how overwhelming, tedious, complex, and time consuming this whole internet marketing thing really is. And the local “teen” might not be the right person fit to build your on-line brand. I have spent 8 years of training, business schooling, Microsoft & Cisco certifications, countless nights of research, and testing software to form this proven proprietary system. (those close to me can attest for those long nights of me researching) But time is money and If you think I am just going to give you a magic wand to wave over your business that will make your website appear #1 on Google the next day then we may not be a good fit in doing business together.

I would at LEAST suggest you sign up for a $99 1 hr. internet consulting strategy session with me to identify some foundations to get you going at the least. This might well be the BEST under $100 business and internet marketing consulting session you spend all year. But if you really appreciate value & TRUST in someone’s expertise, understand your business is lost and needs help, has a marketing budget, then I suggest we speak.

Business Owners- Remember, “He/ She who fails to plan, plans to fail.
If you don’t have an on-line marketing plan yet, then you are failing.”

Twitterholic- justinrfrench

Top 5 accomplishments businesses can achieve through twitter, social networking, and internet marketing

Wednesday, March 4th, 2009

First – A BIG thank you to those leaving comments on my blog.  Some of the comments are very moving and I appreciate you taking the time out of your busy day to leave your insightful opinions. Sometimes you all just make me want to climb on top of a mountain for a fresh breadth of clean mountain air and enjoy a beautiful sky view as blue as the ocean and say thank you twitter followers! 🙂

justin-mtn-top2

Tonight’s post will be short and sweet- but as usual, motivating and educational on the importance of understanding how small businesses NEED desperately to form some type of internet marketing strategy to stay in business. But first and foremost, they MUST understand- what rewards will come if they put in the time to get educated on this growing trend in online marketing or inbound marketing. This is still such a new shift for business professionals to comprehend, but is slowly starting to catch on and gain the public’s’ attention.

Social Networking San Diego is a some-what of a pioneer or first-mover for training businesses how to use social networking to generate NEW business and handling this out-sourced service for them.

  1. Global Reach- Twitter has allowed Social Networking San Diego to form alliances in countries such as Canada, Spain, UK, India, etc. All from Twitter. If you need clarification on how to use twitter for business purposes contact us for a complimentary 20 minute training session from me- twitterholic justinrfrench.
  2. Put in the Time- I have heard some business people tell me “I don’t have time to network or “tweet.” Well this is why your business is not bringing in any new business because networking and building relationships is required all the time especially during these tough times. Only the strong will survive, and maybe you can identify other professionals struggling with similar issues in their businesses and possibly brainstorm on solutions together.
  3. Actual Results- our clients that signed up on packages with us last month are signing up again (video testimonials will be out soon I promise) because they recognize the VALUE, have been educated on what an OVER-ALL internet marketing strategy looks like, how complicated it is, and they have gotten a peek behind the scenes from our consultants.
  4. Staying the course- We let the clients know that this is an 8-12 month commitment we make to them, but once those months have been reached, they will be able to see sustained results much better than they used to see with direct mail (remember you must be in front of someone 7 or 8 times to finally get their attention.)
  5. Education- Constantly be reading, researching, and refining your message you want to portray about your company brand or personal brand. Sometimes this can be difficult for companies on-line, so maybe having a Chief Internet Marketing Strategist like justinrfrench come into your firm may be just what the doctor ordered. This is very important to stay in front of people, but make sure your message is clear on how you or your product or service will help solve that clients problem/ or pain.

i look forward to your comments on this posting, and would hope you could spend just 30 more seconds on sharing this to your DIGG account or Re-tweet.  All The Best- justinrfrench

Social Networking, Business, Twitter, and Internet Marketing Wrap Up

Saturday, February 28th, 2009

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This past month has been one of the busiest months I’ve experienced in years.  A little overwhelming and draining but in a good way. It all started from me paying it forward on twitter or (sharing my knowledge and expertise about business, technology, entrepreneurship, etc. with the fellow twitter professional community.)  It was as if twitter had finally enabled me to get my voice/ message heard around the country (even the world) that I had been preaching for the last seven years- “to help small businesses bridge the gap between business and technology.”

This online twitter community is as passionate about business as I am which makes me feel right at home in a virtual networking environment.   Instead of going to the local chamber, twitter is on demand and real-time.  I would suggest we still need both in today’s society.

It seems as if all my ten years of business experience and technical skills have been developed to test me for this moment.  Those close to me say I’m relentless which may be so, but I couldn’t be more passionate about helping businesses make sense of the power of the internet, technology, and how to properly apply these tools for best business practices.  Also who could forget the help of the Social Networking San Diego team and my close twitter followers.

By sharing my knowledge and expertise with the small business community locally in Southern California and globally on Linked-In and Twitter, things seemed to have come back to me ten fold; even to the point where I have had over 400 emails to catch up on, 50 linked-In invitations, and hundreds of twitter messages!  We have even managed to gain the eye of some larger corporations which excites me even more because they need help too just as small businesses.

Businesses large and small struggle to develop a proper internet marketing strategy because of the many puzzle pieces and complexities that exist with the world wide web.  That is where our team of professional internet consultants assist with a so-called
“corporate restructuring”  to help implement the proper solution  based on specific needs, industry, budgets, and department structure.

My question for my audience this evening is when you fall behind (in a good way) does your brain feel cluttered and if so could you offer some advice on how you re-focus and catch up? That’s how I have felt after this last month and now I’m trying to get back on track.  As professionals, we must sometimes fall behind and no matter how much project management, time management experience, or standard operating procedures we have in place, those feelings of being overwhelmed always come up.  It has been for good reason though because we were able to accomplish a lot though TEAM (together everyone achieves more) work and long hours at Social Networking San Diego.

Please give your thoughts/ advice it would be much appreciated.  Also, the next posting will be on the “Top 5 accomplishments businesses can achieve through twitter, social networking, and internet marketing”

– justinrfrench  Chief Internet Marketing Strategist of Social Networking San Diego

Does your business need help in forming an internet marketing strategy?  Here are some packages to look over

p.s. would you mind sharing this post? (see below) thanks

Inbound Marketing, Twitter, Business, and Social Networking Quote Of The Day

Tuesday, February 24th, 2009


I know everyone is busy (as am i) but i wanted to answer 1 very important question I’m hearing everyday:

A small business customer quote:
“So Justin, what is social networking, internet marketing, and this whole twitter thing? How can it help my business? Do i need to look into it?”- prospect

My response: YES! if you want to be in business in the next couple of years you should!

Here’s the basic formula for those Math whizzes (im not a numbers guy so bear with me but its really fairly simple)

Internet marketing strategists = helping businesses build relationships on the Internet = building your brand (marketing your products and services online) appropriately – one tweet at a time”

Social Networking = More Search = More Business!

Then i direct them to my blog talk radio appearance which explains the paradigm shift here: Listen To My Radio Appearance

Or if your a client (or you know a client) who might be considering social networking for their business this video explains it fairly simple:

get tweeting today!
Follow me on Twitter!

Need Twitter Training? Contact us we are here to help support the business community

“What is Social Networking San Diego Justin?”
Social Networking San Diego supports and educates businesses on the value and growing trend in social networking, social media, and internet marketing for business. This trend in social networking and social media for business has been packaged together for local business to use as a proven internet marketing system and online advertising strategy to focus on lead generation and drive more pre-qualified traffic to company websites.

– cheers
JustinRFrench
Support the Movement- Pay It Forward on Twitter