2. Our country is built on small and mid-sized businesses and because of the Internet, companies are now able to compete on-line with large fortune 500 companies with an even smaller budget. It’s all about having the right strategy. It levels the playing field and enables a communication channel that would have never been possible in traditional marketing or media. We have now seen that a small business with a great product or service and the right strategy can achieve huge economies of scale on-line. Look at what has happened with twitter. Our current business model leverages twitter to be used as a business tool for our clients to achieve some of these business objectives: PR, customer service, branding, marketing, and of course developing lasting business relationships. Twitter has enabled corporations to get back to the foundations of doing business in a digital age which is much needed right now. Being more transparent, not always selling things, and building an on-line community culture around community. Remember- people want to do business with people. Think of this new way of doing business on line as social marketing. If someone from company A does something good for me, say help me out or point me in the right direction, or does a good job on a project, I am going to tell 10 of my friends and just like word of mouth referrals, the same happens now online in a virtual setting.
Social Marketing is a new buzz word going around. Social marketing basically means word of mouth marketing using online tools such as social media, social networking, and other online PR tactics. You know how powerful word of mouth can be, just imagine what it can do for your products and services! Social Networking San Diego has been able to achieve great success for our clients, and the way business is conducted today is very different from the 20th century. Consider our 21st century marketing methods which you can see here:
1. Even though businesses are going through some tough times due to economic conditions, this does not make it ok for management and executives to do nothing. Good leadership in all companies is needed to find innovative ways to be resilient during these times and figure out ways to cut costs where necessary (not employees) streamline operations, upgrade technology, and invest in an online marketing strategy. Why? Because online marketing strategies can mean a more cost effective advertising and marketing approach than traditional marketing efforts and can even reach a more targeted market in a shorter amount of time. Having your company set up on twitter, linked-in, or face book is one thing, but how are you using these tools? This is where you need an online marketing strategist to develop the right creative campaign that can then track results, measure progress, and show good ROI. The economies of scale are much greater with an on-line marketing approach as opposed to off-line. Consider this: an inbound marketing campaign, or inbound marketing system in which we help formulate and execute around your business model. We do the back-end work for our clients on social media and social networking and train them on how to leverage these tools for business development purposes and how to build business relationships online. We function as the out-sourced virtual marketing department and partner with our clients for long term contracts for long term business strategy success.
You have a valuable product; you are selling it at a fraction of the price as compared to the competition and you’ve built yourself a really great website to sell your products on the internet! But no one seems to be buying! You know that your product is the best in the market but simply because you haven’t learned how to do internet marketing, you are losing out on big, big money! Competition is getting fierce on online shopping even if the world economy is slowing down. But how do you ensure that customers do come to your site? How do you ensure that you get reliable customers and not just site tourists who are simply browsing?
You have to have full control over the customer market who visits your site by targeting them in the terms of internet advertising and sales. E-business is a professional marketing world where you will need professional and experienced help and that’s where Social Networking San Diego is the best choice for the internet marketer inexperience in online sales techniques.
Tapping potential customers via internet marketing through social networking sites, blogs, twitter and wikis is now made easy with Social Networking San Diego . This innovative internet marketing company will help you achieve the required outsourced marketing through the internet. They are professional and well equipped with the right methodology, tools and personnel to help you in social networking through internet sites. Your ROI (return on investment) will soar as traffic is diverted to your site and you are flooded with clients. The company can start an advertising campaign and an affiliate network for a negligible cost to promote your product all over the globe in the form on online internet marketing! Compare that with the money you have to shell out for print and media ads and you will realize the huge benefits that you are getting for a pittance when you use www.socialnetworkingsandiego.com.
Social Networking San Diego internet marketing will help also ensure that your product and your profile will pop up on internet search engines, high-readership blogs and twitters that are updated instantly with relevant latest content. With this type of internet marketing strategy, your consumer or client will be in touch with you throughout the day; something which could never have happened in the traditional methods of marketing.
Social Networking San Diego is the perfect company to check out your website and ensure you do get business. Of course, if you don’t believe me you can get a free website evaluation done to find out what you’re missing!
These are the only ways to survive in today’s market place.
The Internet is NOT going away so get educated! Education is the #1 failure of internet marketing strategies so don’t let your corporation fall short. Take a competitive edge and gain first mover advantage. There are some very knowledgeable internet consultants out here in San Diego so grab a hold of one of us and start formulating a plan. Remember, business professionals don’t plan to fail, they fail to plan!
I assure you, there is no easy answer and no get rich quick scheme to internet marketing for business purposes. Myspace and Facebook are not just for personal use anymore! There is a BUSINESS use and us on Linked-In are well ahead of the curve. It just takes the right strategy and approach, and then my favorite- execution.
Its not if but when. Its not why but how. Its hard work believe me, and developing relationships just like in the off-line approach is where we as marketing professionals need to help educate the local business community.
But the firms must but be willing to “invest” in their online marketing strategy. its not an expense. I look forward to assisting you any way i can-
I would appreciate any executives or professionals you may know who are ready to turn their company around with a proven internet marketing strategy. We work strictly through close referral (off line and online of course)
Cheers,
Justin
“We consult and educate our executive level clients how to form a strategy on using social media and social networking sites like twitter and linked in to build business relationships and brand awareness in the digital online market place, which in turn increases traffic to company websites and increases sales.”
Please help me spread my message! I do Webinars, Internet Consulting for Business, Twitter training, Linked-In training, Social Networking Packages for businesses, and also Speaking engagements in educational facilities and corporations on this growing trend.
Justin French President
Social Networking San Diego
“We use social networking to grow your business”
All of the followers of Social Networking San Diego know we support the awareness, education and assistance to the business community on the power of social networking for business purposed by building your product or personal brand on-line. Successful hip hop icon P-Diddy (Sean Combs) who is a VERY SUCCESSFUL business person I have admired for quite some time on his accomplishments explains it best for those non-savvy and non-teccy business people.
Check out the video of P-Diddy on the Ellen Show here:
If your business is ready to jump on board and formulate an internet marketing strategy around your business model- then click above on the FREE website evaluation so we can see where you at in the whole “internet” puzzle. I look forward to hearing from other business professionals, entrepreneurs, and small business owners!Basically put- Social Networking San Diego functions as your virtual marketing department
By now, if you are a business professional, have a linked-in account, and know what “twitter” is, then I applaud you. I would even be willing to give you a gold star for excellence if you have an actual internet marketing “plan” of some sort. Or maybe you’re marketing budget (though limited right now, just like trying to get a small business loan) which may or may not include some internet or social media sites, you are still ahead of the majority of your competitors.
Most small to mid-sized businesses (even some fortune 500’s) actually don’t even know what “social networking” means let alone have some type of on-line marketing budget. Those baby-boomers however are just starting to see an actual business value in conducting business on the internet, or at least they see how popular social networking sites like myspace, facebook, or twitter have become part of the local evening news topics. You may want to even scroll down and read some of my previous posts on the importance of why your business should start doing some form of internet marketing. Some companies try to provide ad words or you tube videos, but have they proposed an over-all strategy that over-time becomes an “organic viral marketing campaign?” (Don’t know what that means- Google it)
Let me talk directly (no B.S.) to those firms who are still baffled with this new on-line business phenomenon- “strap on your seat belts because if you thought forming an OFF-line marketing strategy was tough, then you aint seen nothin yet!” Wait till you find out what REALLY goes on behind the scenes. And if you think for a SECOND there is an easy way or get rich quick scheme out there to marketing your business online that will work for $199, then just give ME the $199 and I’ll at least draw up a plan for you to execute and I’ll even email it to you!”
Allow me to give you 1 simple tip to add to your internet marketing strategy, or at least pointers on getting started because you will quickly learn just how overwhelming, tedious, complex, and time consuming this whole internet marketing thing really is. And the local “teen” might not be the right person fit to build your on-line brand. I have spent 8 years of training, business schooling, Microsoft & Cisco certifications, countless nights of research, and testing software to form this proven proprietary system. (those close to me can attest for those long nights of me researching) But time is money and If you think I am just going to give you a magic wand to wave over your business that will make your website appear #1 on Google the next day then we may not be a good fit in doing business together.
I would at LEAST suggest you sign up for a $99 1 hr. internet consulting strategy session with me to identify some foundations to get you going at the least. This might well be the BEST under $100 business and internet marketing consulting session you spend all year. But if you really appreciate value & TRUST in someone’s expertise, understand your business is lost and needs help, has a marketing budget, then I suggest we speak.
Business Owners- Remember, “He/ She who fails to plan, plans to fail.
If you don’t have an on-line marketing plan yet, then you are failing.”
First – A BIG thank you to those leaving comments on my blog. Some of the comments are very moving and I appreciate you taking the time out of your busy day to leave your insightful opinions.Sometimes you all just make me want to climb on top of a mountain for a fresh breadth of clean mountain air and enjoy a beautiful sky view as blue as the ocean and say thank you twitter followers! 🙂
Tonight’s post will be short and sweet- but as usual, motivating and educational on the importance of understanding how small businesses NEED desperately to form some type of internet marketing strategy to stay in business.But first and foremost, they MUST understand- what rewards will come if they put in the time to get educated on this growing trend in online marketing or inbound marketing.This is still such a new shift for business professionals to comprehend, but is slowly starting to catch on and gain the public’s’ attention.
Social Networking San Diego is a some-what of a pioneer or first-mover for training businesses how to use social networking to generate NEW business and handling this out-sourced service for them.
Global Reach-Twitter has allowed Social Networking San Diego to form alliances in countries such as Canada, Spain, UK, India, etc.All from Twitter.If you need clarification on how to use twitter for business purposes contact us for a complimentary 20 minute training session from me- twitterholic justinrfrench.
Put in the Time- I have heard some business people tell me “I don’t have time to network or “tweet.”Well this is why your business is not bringing in any new business because networking and building relationships is required all the time especially during these tough times.Only the strong will survive, and maybe you can identify other professionals struggling with similar issues in their businesses and possibly brainstorm on solutions together.
Actual Results-our clients that signed up on packages with us last month are signing up again (video testimonials will be out soon I promise) because they recognize the VALUE, have been educated on what an OVER-ALL internet marketing strategy looks like, how complicated it is, and they have gotten a peek behind the scenes from our consultants.
Staying the course- We let the clients know that this is an 8-12 month commitment we make to them, but once those months have been reached, they will be able to see sustained results much better than they used to see with direct mail (remember you must be in front of someone 7 or 8 times to finally get their attention.)
Education- Constantly be reading, researching, and refining your message you want to portray about your company brand or personal brand.Sometimes this can be difficult for companies on-line, so maybe having a Chief Internet Marketing Strategist like justinrfrench come into your firm may be just what the doctor ordered.This is very important to stay in front of people, but make sure your message is clear on how you or your product or service will help solve that clients problem/ or pain.
i look forward to your comments on this posting, and would hope you could spend just 30 more seconds on sharing this to your DIGG account or Re-tweet. All The Best- justinrfrench
This past month has been one of the busiest months I’ve experienced in years. A little overwhelming and draining but in a good way. It all started from me paying it forward on twitter or (sharing my knowledge and expertise about business, technology, entrepreneurship, etc. with the fellow twitter professional community.) It was as if twitter had finally enabled me to get my voice/ message heard around the country (even the world) that I had been preaching for the last seven years- “to help small businesses bridge the gap between business and technology.”
This online twitter community is as passionate about business as I am which makes me feel right at home in a virtual networking environment. Instead of going to the local chamber, twitter is on demand and real-time. I would suggest we still need both in today’s society.
It seems as if all my ten years of business experience and technical skills have been developed to test me for this moment. Those close to me say I’m relentless which may be so, but I couldn’t be more passionate about helping businesses make sense of the power of the internet, technology, and how to properly apply these tools for best business practices. Also who could forget the help of the Social Networking San Diego team and my close twitter followers.
By sharing my knowledge and expertise with the small business community locally in Southern California and globally on Linked-In and Twitter, things seemed to have come back to me ten fold; even to the point where I have had over 400 emails to catch up on, 50 linked-In invitations, and hundreds of twitter messages! We have even managed to gain the eye of some larger corporations which excites me even more because they need help too just as small businesses.
Businesses large and small struggle to develop a proper internet marketing strategy because of the many puzzle pieces and complexities that exist with the world wide web. That is where our team of professional internet consultants assist with a so-called
“corporate restructuring” to help implement the proper solution based on specific needs, industry, budgets, and department structure.
My question for my audience this evening is when you fall behind (in a good way) does your brain feel cluttered and if so could you offer some advice on how you re-focus and catch up? That’s how I have felt after this last month and now I’m trying to get back on track. As professionals, we must sometimes fall behind and no matter how much project management, time management experience, or standard operating procedures we have in place, those feelings of being overwhelmed always come up. It has been for good reason though because we were able to accomplish a lot though TEAM (together everyone achieves more) work and long hours at Social Networking San Diego.
Please give your thoughts/ advice it would be much appreciated. Also, the next posting will be on the “Top 5 accomplishments businesses can achieve through twitter, social networking, and internet marketing”
– justinrfrench Chief Internet Marketing Strategist of Social Networking San Diego
Is your business ready to join the revolution? Businesses large and small alike will have to formulate some form of internet marketing strategy in order to compete in the marketplace.
With all of the current hype and news on Web 2.0, Social Media, Social Networking, Twitter, and the bailout, I take this time to reflect on this past month – January 2009. Let’s all just take a deep breath, count to 3, and begin to realize how much information overload we really have; or the lack of proper filtering. I, justinrfrench break it all down for you here. I give you the full Entrepreneurial, Business Minded, Tech Guru, Social Media / Social Networking addict, twitterholic synopsis with-out leaving your seat!
If there is one blog site you’re going to read about the growing trends in social networking for business, internet marketing for business, social media for business, or any of the other Web 2.0 solutions for business then I HIGHLY suggest you keep reading this blog.
I would hope after reading this, you would be kind enough to pay it forward, re-tweet this blog, subscribe to this blog, and help spread the word about this revolution occurring because we have only touched the tip of the iceberg on what is to come from my team and I in the not to distant future. If you think Google, Apple, and Microsoft were big, wait till twitter, justinrfrench, and his followers get on the map! You wont want to miss this 21st century bailout we are giving businesses on a silver platter.
For all my fellow twitterholics, followers, alliances, and partners I have formed over the years, I dedicate my mission and personal journey to you. This year I will fully dedicate myself to being the driving force for spreading the word to all Southern California businesses to help educate, instruct, and consult their firms on how to best utilize a social media work flow system tailored around their company.
Here are my Top 5 Lessons Learned (in no particular order) of what you or your business can gain from my summary of the month on the above topics:
1. Lesson 1 – Barack Obama has proven to be more of a leader than I thought. After even talking about setting a cap on CEO pay- he became my hero. MOST CEOs (not all) are over paid, under delivering to shareholders, and quite frankly do not know how to lead in todays 21st century and need a full makeover in upper management. Small businesses will be what gets us through these tough times as Obama states, so start finding how you can fit into this paradigm puzzle.
2. Lesson 2 – Sign up and start using twitter right now! The best business social networking tool Ive seen in the last 5 years! If you have not signed up on twitter, heard of twitter, or been active on twitter, then you are already behind. If you are a true business person, then you already know the importance of first mover advantage so I suggest you get on board. Just Google twitter and get going. If you need twitter training, instruction, or consulting on how to use twitter for business, I have teams of consultants that will come to your office and train, tutor, and educate you on the importance of twitter. After you sign up, make sure you follow me on twitter at http://www.twitter.com/justinrfrench
3. Lesson 3 – Is all this social media, social networking hype really for my business? I thought MySpace and Facebook were for teens and young adults. YES! If your business does not form some type of internet marketing strategy today then you will not be in business tomorrow. I guarantee I can think of one or two social media sites or social networking sites for business that will be beneficial in some way to growing your business.
4. Lesson 4 – What is Social Networking San Diego, Why does my business need to know about this site, and how will it benefit my business? “Social Networking San Diego supports and educates businesses on the value and growing trend in social networking, social media, social marketing, and internet marketing for business. This trend in social networking and social media for business has been packaged together for local companies to use as a proven internet marketing system and online advertising strategy to focus on lead generation and driving traffic to company websites in turn generating new business.- justinrfrench
5. Lesson 5 – What Social Media / Social Networking sites does twitterholic justinrfrench suggest to lay the proper foundation for my business to start gaining a better presence online?
a. Twitter
b. Linked-in
c. Friend feed
d. Facebook
e. Word Press
I look forward to your comments, recommendations, or insight on this post – dont be shy. yours truly –
Fellow twitterholic, Justin French
Executives Must READ-
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