After being connected 3+ years to one of my favorite thought leaders in the social media space, Brian Solis and I finally had the opportunity to meet in Orange County at the Linked-OC event. We shared some laughs, he answered my questions, and I even got my copy of “End Of Business As Usual” signed that I had picked up at a local Barnes and Noble the first week it was out! Yes- I am a true Brian Solis fan but who wouldn’t be. Brian has been a huge inspiration to me and many others throughout their social media consulting journey and I did not miss this amazing opportunity to finally meet him in person. I wanted to thank him personally for all the valuable knowledge and insight he continues to share with the business community. His insights are always ahead of the curve.

Here are the Top 5 takeaways from Brian Solis at the Linked OC Social Media Event:

1. Meet in real life- Even though you may have connected with someone on-line, always take an opportunity to meet off-line as this will help strengthen the context of the relationship and create a deeper impact and emotional connection which can help reap huge benefits in your professional career. It’s sociology 101 people.

2. We are forever students- As Brian so rightfully mentioned in his presentation; these current times are trans-formative. Things are changing so quickly. I feel change is occurring in people not only personally but professionally. Embrace change. You must be constantly learning to stay relevant and current in today’s digital age OR risk being left behind. Life is a marathon so enjoy the music and March to the beat of your own drum.

3. Social Media is disruptive- just like Entrepreneurs. To get ahead in life, you MUST take an un-conventional approach. Conventional wisdom does NOT work anymore. You must think out-side the box, especially with your marketing. Just going to school, graduating, getting a job, and getting retirement after being with a company for 30 years is a RARE occurrence. This is now an exception to the rule, NOT the rule. The rule is to work your butt off doing something you love and make sure building a sustainable lifestyle you can be happy with at the end of the day saying you gave it your all each day before you go to bed.

4. Ask yourself and your clients- what defines success? How are you staying relevant to your connections on-line? How are you continually adding value? If you can’t answer these questions in your own life, you might have a hard time helping your clients see the social media success factors in their business. Think of yourself as a doctor. Ask questions. Really find out what impacts their business and help them to improve. Social Media Consultants have a rough job- convincing upper management, showing short term success even though it could take months to deliver ROI. If you are a social media manger or a social media specialist, you had better love what you do otherwise do something else and leave it to the professionals who are in the social media trenches every day. They eat, sleep, and breathe this stuff.

5. Big data is only valuable to you if you can translate it into decision making processes.  Word of mouth online generally is positive or negative. This sentiment can be measured. But data overload still exists in today’s business climate. The REAL question is how are you using this data to help make better decisions on product development, risk mitigation, client retention, etc. This word of mouth online trend is becoming more and more appealing to big brands and we will continue to see this space develop more and more over the coming years.

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Have an amazing week-

Justin Results” French