Why social media marketing is like using the scientific method
graphic credited to www.sciencebuddies.org
Here is a reminder of the scientific method with the spin for a social marketing strategy:
Steps of the scientific method:
1. Ask a Question -what goals are you trying to achieve with your on-line marketing efforts? On-line branding, customer service, online PR, increase traffic, increased visibility, increase website ranking, better conversion, marketing a new product or service….
2. Do Background Research -we research your competition, identify what keywords are best to use, and formulate an online marketing strategy/ plan tailored around your particular business model (this can NOT be a one size fits all approach to on line marketing!)
3. Construct a Hypothesis -based on our research/ assessment- we hope to achieve these types of results with this on-line marketing campaign…
4. Test Your Hypothesis by Doing an Experiment -we will assign the right team, implement the strategy, and market test and confirm our on-line marketing campaign (either 100% outsourced or a joint effort (best results are achieved with a joint effort- we do training, coaching, and educational instruction on who does what in the on-line marketing strategy)
5. Analyze Your Data and Draw a Conclusion -quarterly reports using analytics, benchmarks, deliverables, goals met, and other ROI measurements compared to alternative marketing efforts
6. Communicate Your Results -we will report to the executive team what results were achieved, areas we suggest for improvement, and best approaches moving forward.
We work in these 4 capacities:
Hourly Consulting
Monthly Retainer
Per Project Basis
Monthly Subscription
See if your corporation qualifies for starting a social marketing campaign by clicking here: http://www.socialnetworkingsandiego.com/free-website-evaluation/
Want to see some actual Case Studies for existing clients? Click Here for Case Studies
CEO JustinRFrench
P.S. Here are 4 tips on how to choose the right social media marketing consultant
Tags: Advertising, Business, Internet Marketing, Marketing, Marketing Agencies, Marketing Campaign, Marketing Firm, Marketing Strategy, Online Marketing, Online Marketing Strategy, Social Marketing, Social Media, Twitter
Social Media Marketing is really the trend these days. i market most of my products through social networking sites.
thank you for sharing your input. it is good to see businesses taking advantage of these cost effective new innovative tactics on social selling. cheers= Justin R French
I wish more people would write blogs like this that are actually interesting to read. With all the crap floating around on the net, it is refreshing to read a blog like yours instead.
Thank you for the kind words Joselyn- i will keep the content coming- Justin
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