In this FREE Report, I reveal the Top 21 KPI’s (Key Performance Indicators) your business or agency must be measuring for Social Media ROI

First– ask yourself a question:

Which of the 3 website goals am I trying to achieve?

Websites typically focus on these 3 objectives:

Increase website traffic

Increase leads

Increase sales (Or what we help do- increase conversion)

Second– ask yourself what is my cost per lead? Cost per customer? Remember: LTV of a customer (Or life time value)

Third: Understand Quantitative VS. Qualitative measurements

Now for the 21 KPI’s your business or social media agency should be measuring:

1. # of unique website visitors per month

2. # of Twitter followers & # of Twitter lists

3. # of mentions of your brand, product or service on twitter (see the tool www.tweetreach.com )

4. # of Facebook friends/ Fans

5. # of clicks on bit.ly links (find patterns in the time of day) this is FREE PPC! HUGE cost savings I’ve personally saved companies over 20,000$ easy that they would of spent on PPC  (who says social media is free??)

6. # of you tube subscribers

7. # of you tube channel views/ videos views

8. # of newsletter subscribers (or blog subscribers)

9. Know which traffic sources are sending you the most traffic (Google Analytics)

10. # of quality inbound links (SEO)

11. # of blog comments

12. # of opt ins to your list

13. # of linked in group members

14. Avg. time spent on site (social media increases this) More time is better

15. Bounce rate (you want this % as low as possible) Lower is better

16. # of leads, sales, and conversions (Percentage) This is the MOST IMPORTANT

17. # of customers you retain from social media (staying engaged and on top of mind)

18. % of revenue increase from social media marketing

These are just some additional supplemental benefits of social media:

19. How much a PR campaign or traditional campaign would of cost without using social media (Cisco saved 250,000$ that they would have had to spend) see video here: http://justinrfrench.posterous.com/social-media-saves-businesses-like-cisco-2500

They reached 90X the audience at 1/6th the cost with social channels.

20. Social Media produces much higher QUALITY of leads than paid advertising

21. Social media produces better conversion rates than email, PPC, CPA, CPM, etc.

Last Point:  Social Media is just simple communications Duh!

If you need an actual ROI Calculator, check out Dragon Search which we use quite often to show cost savings to clients. You can find here http://bit.ly/jFWilb

Hope you enjoyed this FREE Report.  Click Here If you would like to subscribe to our Social Media VIP Insiders tips and tricks.

Tags: Business, Internet Marketing, Marketing, San Diego, social business, social business integration, Social Marketing, Social Media, social networking for business

This entry was posted on Monday, April 2nd, 2012 at 6:30 AM and is filed under Social Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.