3 Secrets Revealed- What exactly is a Social Media Person?
Now that you have a strong sense of who a social media person really is, let’s fast forward to 2011.
You have 3 options for your social media marketing needs:
Do it yourself
Hire an agency
Hire an employee to do it for you
Now here are 3 reasons to work with us:
Results
Revenue
Relationships
Still need more info? It is important to fully understand that Social Media is about people. And people care about WIIFM or “What’s in it for me?” or lately with the trend in real-time, “What’s in it for me Right Now?” Traditional forms of marketing and especially companies still struggle with this, which is why I have decided to start 2010 off with a very simple explanation and clarify what a social media person is.
1. Social media is about people. And people buy stuff right? That may be so, BUT, what’s also important about social media is it connects people to similar and common interests. The key take away here is still and always has been throughout societies, that engaging, interacting, and building relationships is key. That is why some people are just natural when it comes to social media because they like to help people (and help businesses understand social media)
2. Think of social media and your participation in these social settings as prospecting for the 21st century, which if you ask any sales person, does take a lot of work. But even in your personal lives, you must constantly be improving your relationships and communication right?
3. The last secret here is to think of the social media person as the director of an orchestra. You know, the guy in the orchestra who holds the baton. This composer sets the rhythm, the flow, and leads the team to a successful production of fine tuned music. The social media person does the same for a businesses online presence; guiding the targeted traffic into the various channels. It is an art combined with a science.
Would you agree or disagree? Any analogies you have in mind that you would like to add? Feel free to let us know any questions you might have about your social media campaigns. We’ve helped many companies in this area and are here for you.
Are you ready to start seeing RESULTS with your social media efforts? Call for a FREE 10 minute Assessment at 760-576-4653 and see if you qualify to partner with us on your next project- you won’t be disappointed.
Tags: Business, Marketing, Social Media, social media agency, social media agency san diego, Social Media Consultant, Social Media Consulting, social media jobs, Social Media Marketing, social media person, social media san diego
A company’s social media person is most certainly a facilitator. This individual’s job is not to shine the spotlight on him/herself – or even on the company. A good corporate social media guru directs participant’s attention to information and connections that are all about (as you said) “What’s in it for them”. This eliminates any need to forcefully “herd” people into the right channels. Instead, the facilitator carefully selects and presents the options. Then, he or she can simply be on hand to give a gentle nudge here or there as required.
Just my two cents!
Daisy McCarty
Daisy, thank you for your 2 cents and insight. Sometimes we can be a little pushy over here but its only because we are some passionate about helping the business community understand this stuff. Have a great week- Justin
Social media if worked in right way will be of great help to everybody; to businesses, to consumers and to individuals.
I鈥檇 have to check with you here. That’s possibly not something I usually do! I quite like studying a blog post that will make people think. Also, thanks for allowing me to comment!
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