looking for a job? You had better be on social networking and social media sites like facebook, twitter and linked-in otherwise you are getting beat by other applicants. Listen to someone I know, respect, and even met at Gravity Summit last year which took place at Harvard in Boston Dan Schawbel explain
My name is Jillian Woods and I am a Recruiter with PacSun. We are currently seeking someone who will serve as the social media voice of PacSun. Please find details of the position listed below. Any referrals are welcome!
What does our Social Media Strategist do?
This position will assist in the development, execution, and assessment of innovative, results-oriented digital marketing campaigns that leverage online communities, social media, and related Web 2.0 tools and methodologies. Primary responsibilities include refining our social media strategies, engaging in proactive link building, developing our relationships with related community and grassroots organizations, tracking the effectiveness of campaigns, and maintaining day-to-day social media conversations. The ideal person is passionate about “word of mouth” marketing, is an active participant in social media, and has worked with/for other entertainment companies.
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he/she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:
• Four year College degree required
Additional Bullets:
· Will be the “Voice of PacSun”. Must be strong in communicating to an audience through social media.
· Must be creative in determining the best avenues to push messaging to the PacSun customer.
· Must have exceptional copywriting skills. This role communicates via a number of avenues, e.g., Facebook, Twitter, Website, Fanpage etc.
To apply, please contact jwoods@pacificsunwear.com
While I was sitting in class last week, I had a little epiphany in regards to the role Social Media Consultants serve in the grand scheme of things, namely, fixing our economy. I firmly believe that small businesses and new startups are instrumental in getting America out of this current recession. On the Social Networking San Diego homepage, there is a supporting quote from President Obama, “Small businesses and entrepreneurs will be the driving force of bringing us out of this recession.”
A recent study found that a large percentage of small business owners also feel the same way. 72% of small business owners stated that they will be the driving force behind our economic recovery in 2010. (SRC)
So, what does Social Media and Social Media Consultants have to do with fixing the economy?
Many small businesses and new ventures are using Social Media for their business, whether they use it to market their products/services, build brand awareness, engage with customers, etc. There are many small business owners and entrepreneurs, however, that may possess the marketing know-how but don’t have the knowledge or lack the familiarity in using social media.
That is where Social Media Consultants come in. Companies such as Social Networking San Diego serve to help small businesses learn the tools of the trade, how to not only use, but leverage Social Media outlets such as Twitter, Facebook, blogging, etc. In turn, small businesses will benefit in a multitude of ways, from spending less money on traditional (and most likely unsuccessful advertising outlets), by increased brand equity, customer relations, higher conversion rates, etc.
With the successful implementation of a Social Media strategy, hopefully small businesses will be able to prosper, grow, and create new jobs, and ultimately in the long run, create new jobs and bring us out of this recession.
Wesley Quach
Management / Entrepreneurship Major
College of Business Administration
California State University San Marcos
Entrepreneurs starting businesses in the current economic climate have a real challenge yet an opportunity at the same time. It separates them from others who would never take risks, especially when times are very tough. This sets them apart from the competition. Entrepreneurs start a business usually for one main reason: They see a problem, they are passionate about solving that problem, and will do everything necessary to achieve their goal of finding a solution to that problem.
My current start-up Social Networking San Diego was founded in January 2009 on the premise that majority of small business websites don’t generate traffic. I estimate 80% of small business websites don’t generate traffic. So with my technical, business, and entrepreneurial spirit, I vowed to solve this problem because o am passionate about helping the small business community. So far things are going great and we are helping many clients solve this challenge & all while increasing sales of their products & services and saving money. Like Barack Obama says “Small business and Entrepreneurs will be the driving force of getting us out of this recession”, and I couldn’t agree more.
As for how this analogy relates to horse racing, Well 90 to 95% of Entrepreneurs fail because lack of funding, lack of leadership/ management, lack of sales, or lack of proper marketing. Usually at the horse races (another passion of mine- I live 20 minutes form Del Mar Racetrack) I tend to put money on the long shots once in a while if I like the kckey, study work out times, know who the trainer was, etc. I do my homework first. Just like in business, when starting anew business venture, do your homework, and if you have a little luck or know the right people, you may just have a big pay day 😉
If you would like to see more about Social Networking San Diego solutions for Social Marketing for business, check out our solutions page here: http://www.socialnetworkingsandiego.com/solutions/
Today’s 60 second social media mba reveals the secret formula to social media success once and for all. Sharing is Caring 😉 Cheers
p.s. It’s back to social media school!
Only a few spots left in my social media marketing class at Mira Costa College this Thursday! I’m ready to register- just send me to the link: http://bit.ly/c0lNsy
This social media minute Monday roundup is brought to you by
We use this productivity tool ourselves & many clients do too. Click Here To Boost Your Productivity On Twitter!
Second big news of the day worth noting, Pennsylvania’s Harrisburg University of Science and Technology will enact a week-long social media blackout for all students. full story details can be found here: http://bit.ly/c5QffO
If your business is interested in sponsoring our weekly social media minute, please contact us here http://www.socialnetworkingsandiego.com/contact/ and mention “sponsor” and we will get back to you with openings in the schedule. This is EXTREMELY valuable for local & national businesses that we have relationships with and helps to get some additional exposure with a trusted firm. See you next week for next week’s social media minute.
mobile marketing and social media are HOT topics right now in the internet world, but is your business taking full advantage of these services yet? Most likely not which is why you should be taking a class on this and “upgrade” your business development skills because if you don’t, you will have a hard time being in business five years from now. Mira Costa College has a class being offered that I teach called Introduction to marketing your business online that will help you lay the foundation for your online business development success. Consider this online marketing 101 for the 21st century business [professional. You will not be disappointed. Details can be found here:
p.s. special thanks to @journik for the Posterous idea- testing it out 😉
1. He is living proof that if you CARE enough, engage, and work your face off you can become mainstream
2. He is down to earth, completely honest & transparent
3. He is one of the most energetic hard working hustlers I know (besides myself)
4. He knows how to balance fun, work, and of course family life
5. I had the honor & privilege to meet Gary twice (Boston Gravity Summit and a Wine Meet-up in San Diego)
In summary- Gary Vee has been a great inspiration in my continued jounrey of internet entrepreneurship, social media consulting, and most of all following my passion. Feel free to leave a comment if Gary Vee has had an impact on your life- I would love to hear your story. Please leave a comment below. Cheers
Justin “Results” French
Due to time constraints to blogging everyday, I am starting my Social Media 60 Second MBA Video Series. Its all about results from Justin “Results” French. Have a listen to my new video series and I look forward to your feedback-
Justin
Please don’t forget to lave your comments, feedback, questions, and what topics you’d like me to cover in my video series- thx!
p.s. Be sure you download our FREE Social Networking 101 for business e-book in the upper right hand corner! 500+ people already have! Look to the right ————————>
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