Archive for the ‘Internet Marketing’ Category

Simple ways of marketing on the internet!

Wednesday, March 25th, 2009

Internet marketers know several strategies by heart to sell their goods in the simplest and the easiest way possible. Internet marketing can be hard work and after a few years you will get the hang of it. But for the beginners, here are a few simple strategies that you can use to move your goods as fast as possible.

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Link building- Yes, links can make or break a site! Search engines crawl the internet day and night to find links to and from your site. Make a lot of links from your site to other related content sites, submit your content to free article websites and ask your blogger friends to give you links to your site. The large the number of relevant links the higher you come on the search results.. Search engine spiders also check the relevance of links so if you can link to authority and high ranking sites, it would make your content seem that much more valid.

Keyword rich- Find out exactly what keyword is relevant on your site and use that to make your site so much more presentable to the search engines. For the best marketing on internet tips, you can check with several webmaster tools present free on the internet which will help you find the best keywords for your site optimize it.

Site directories- There are several site directories present on the internet where you can submit your blog or website so that it can be catalogued. This provides search engines with one more link that they can use to index your site.

Email marketing in the internet- If you already have a database of customers who are interested in your product, then sending them regular updates is just one great way of ensuring visibility of your product. Don’t over do it; no one likes a whole box full of emails about your products. That’s called spam!

Marketing on internet Forums- Marketing on internet forum can get you eager visitors that you have invited personally. You can talk about your product, what it does and establish yourself as an expert in the field of interest that you are selling. Every time you sign off you can leave links to your site and the product you are promoting. The best part of this kind of marketing is that you do it yourself. And you can join as many forums as you want to promote your product.

Marketing your product on the internet with marketing articles!

Monday, March 23rd, 2009

Internet for marketing? Does it work? And how do you make sure that your products and your website get the best customers who have the money to buy?

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Marketing articles are the best way to sell your product on the internet. That means you may have a website or a blog of your own but unless you are totally familiar with SEO and link building; your maiden venture into internet for marketing is going to fail miserably. SEO means Search Engine Optimization and it is one of the core rules to draw customers and relevant traffic to your website. One of the simplest explanations of SEO is that if you want to sell handbags, you better make sure that your website content is filled with the correct number of words all talking about handbags! Search engines like Google and Yahoo trawl the internet daily searching for new content and then indexing the content in their archives according to the most number of words (keywords) in the content. If you have more than 10% of words in the content about handbags, then you would have a higher chance of getting indexed in the search for handbags. The higher amount of words and relevant links about handbags the higher you go on the search results pages of Google. Of course, it isn’t quite as simple as I’ve said it but you get the gist. A few more tips you can try out to optimize your content are-

  • Put your keywords high up. That’s very important. The higher your keywords come in the content and the title, the more traffic and page rating on Google you get! Keep your title within 200 characters and with a description of about 20 words.
  • Stick to a 10% density of keywords. Any more and the search engines automatically list your site as spam or worthless content.
  • Place relevant links to authority sites and get them to link to your website for internet marketing. Ask other blogger friends to link to your site and post about your product and you can post about them in reverse.

Viral marketing on the internet!

Saturday, March 21st, 2009

Viral marketing isn’t about viruses which can give you a disease but the process is just as contagious. Smart companies now use marketing on the internet as the fist choice to tell the world about their products. Viral marketing is the premier method of marketing on the internet which is cheap and effective too.

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Take for example, the launch of The Harry Potter Amusement park in Orlando. Normally, companies would promote the well-recognized brand name Harry Potter to fans all over the world in the form of advertising, billboards, flyers, prime time ads etc, etc, etc to coax fans to visit the amusement park. But Cindy Gordon, vice president of new media and marketing partnerships at Universal Orlando Resorts didn’t do anything like that! She just told seven prominent Harry Potter fans who then proceeded to tell seven more via the internet. The whole process spread exponentially all over the globe with bloggers and fans of the teen wizard picking up tid-bits of information and passing them on to more friends and fans! Gordon got a whole lot of free marketing on the internet simply because she realized that a popular object of desire will market itself, so long as you present it attractively!

Marketing on the internet can get you the same interest for your brand and your product. As long as you have something that people want and use, you will acquire a customer base with a word-of-mouth publicity or viral marketing. Like a disease, viral marketing spreads rapidly from person to person. It also helps if you offer significant discounts and free stuff with your products.

Viral marketing through books?
One of the most powerful forms of marketing is free e-books. E-books are basically reworked forms of the more well-known white papers. E-books are really a great option for anyone who wants free marketing on the internet. Browsers realize that valuable content which is ordinarily sold for a fee is no going for free in the form of an e-book. If you have the time and patience, write an e-book yourself or get a writer to connect your product to something which is a hot area of interest in the media at present. Of course, it also helps if you promote your e-book like crazy on blogs, free article resource bases, and as links on author resource boxes.

Viral marketing works: just make your offer interesting and attach something free to it!

Marketing on the internet!

Tuesday, March 17th, 2009

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Marketing on the internet is the new buzz word. But not everyone knows exactly how it works, do they? Think about it! Did you ever wonder why results for a search on Google come out like that? Who decided which sites came first and how? Do you have to pay anyone for your site to be the first choice on any topic? If you are selling handbags, how do you ensure that your site is the best and the first in all Google rankings whenever searches for handbags?

Marketing on the internet is simple but understanding the basics can take a lot of time. A few simple tricks commonly used in internet and marketing are:

  1. Advertise, advertise and advertise– advertising copy can get you the best sales possible. The internet is a blind medium where you have to encourage customers to come to your site without actually seeing your products! Your advertising copy and content should speak to each customer as much as possible. Content at your site should fool the customer into reading more and buying. It’s as simple as that!
  2. Free stuff counts– It really doesn’t matter what you’re selling. As long as your offer something free with the product you will get customers. It can be a free e-book, free templates, free graphics etc…You get the idea! No matter what you are offering if the “FREE” tag is associated with the sale; you get customers.
  3. Target your sales– It happens that customers who come to your site may not have the money or actually need your product; they’ve just come there by accident. And that does mean traffic but doesn’t translate to sales. Target your audience by streamlining your product and the sales copy on your site for internet marketing. That means if you are selling brown handbags; the copy at your website should repeat that mantra again and again. You will attract the customers who want to buy brown handbags.
  4. Offer discounts– Simply put, discounts count. You might be offering a great product, but unless you offer the magic word “DISCOUNT,” customers are not going to be lured. Combine products with sales discounts, and you should get a lot of sales.
  5. And lastly- Don’t exaggerate! Sales copy is sometimes really exaggerated, customers notice that. Try to keep your sales copy to the point; exaggerated and screaming content makes customers feel that the site is a scam or a virus hive.