As extremely busy executives, we know the following:

-budget allowances are gone
-competitive forces are growing
-layoffs and cuts have been made, and hopefully not a second round
-sales are down

As the VP of marketing goes into the CEO’s office Monday morning and says “I just spoke to a company on Linked-in who is doing social media and social networking consulting for business development and lead generation and I think we should consider it. This could be our chance to get ahead of our competitors and shift some of our off-line marketing budget into on-line marketing and advertising. The CEO says “That on-line marketing crap has never worked before, what makes you think it will work now? We don’t even understand how the hell it works! Do they even have case studies? What was the ROI?” VP Says “I spoke to a company who seems very credible from their recommendations, has case studies, video testimonials, and has developed a proven system and strategy that really seems to make a lot of sense. I think it leverages social networking and social media sites for business development and lead generation purposes. It really gets back to the old way of doing business by developing relationships with customers first, earning their trust, and then it’s just a matter of time before they do business with us. Plus, the viral ability with online marketing makes word of mouth referrals spread much quicker when they see how great our products are they tell their friends, family, and colleagues. What do you think? CEO says “Well, maybe this couldn’t have come at a better time because sales, marketing, and IT have never seemed to be on the same page, what we are currently doing isn’t working, and this may be a chance for us to gain a competitive advantage. How do we move forward? Well, they offered to do a FREE Webinar for us on the growing trend in social marketing to see if we may be a good fit for the program. I think we should do it. The CEO says “let’s check it out”. 3 months later……Progress has been made, ROI is up 15%, and employees at the various departments are shifting gears and getting re-educated/ re-trained on how to use these social tools and how to sell in a digital age.

“When is your VP of marketing going to take a NEW innovative direction for your firm? Give the CEO some hope so he can sleep”

What is your feedback on this story? How many think this ACTUALLY happened? Please respond below. Leave your comments. I look forward to your guesses-
JustinRFrench CEO & Chief Internet Marketing Strategist
Social Networking San Diego
http://www.socialnetworkingsandiego.com

Tags: Advertising, Business, Internet Marketing, Lead Generation, Marketing, Online Marketing, San Diego, Social Marketing, Social Media, Social Networking, Twitter

This entry was posted on Thursday, May 21st, 2009 at 9:42 PM and is filed under Business Advice, Internet Marketing, Social Networking, Trends. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.