we will never forget

I take this time out from all the business talk, the tech talk, the healthcare talk, the reality shows, and all the social media talk to reflect on a day that I will never forget. I remember this day of infamy that will haunt me for the rest of my life. It was a disaster on a scale that was un-imaginable to any 21 year old at the time.

I had just moved into my new place, started working as a customer service rep at a local skin care manufacturing company in Carlsbad, and going to Mira Costa College full time. Things couldn’t have been going better for me.

I woke up that morning around 6:30am i think to my daily alarm which is the news station on my TV (though now I usually check twitter first) to a picture of a burning building. My first thought was “am i watching a movie clip or something?” I was still trying to wake up all the way (I’m not much of a morning person i must admit) so it takes me a few minutes to get myself going and become alert. After a couple of minutes, i started switching to some of the other local news stations and the same picture was on the screen. This cant be real! I turned the volume up to listen attentively to the reporters as they start to repeat timelines of incidents unfolding, the plane that hit the first building, and on-going concerns of planes being un-responsive. After a couple more minutes into the events, i see right in front of my eyes the second plane collide into the other tower. At this point, my heart has sunk to the floor. I am absolutely beside myself. I call my mom immediately to express my shock and emotional distress. I then call into work and they say everyone has the day off and should be spending time with their family. I did just that.

It was one of the most depressing days our country has ever experienced, yet the events that followed would be ones that came to a shock to me as well. The days ahead caused Americans to act very differently. I have never experienced strangers holding doors for other people going in and out of convenient stores. I had never seen so many people just going out of their way to be nice or strike up a conversation with a stranger. It was as if our country united around this tragic event and caused people to appreciate their lives more, have a certain respect for others, and really come together as Americans. This collectiveness lasted quite a while, but as we know, people heal over time and forget over time. I guess in a sense I have never forgotten that tragic day and still try to look through all of the pain and suffering in the world, the hurt, the bad economic times, the depressing news, and try to be optimistic in our future. I must say that after getting onto Twitter, it really gave me back that sense of collectiveness on a global scale, forming relationships with strangers on common interests, networking, helping others, and it seems to have given people their own personal communication tool. It allows others to provide their opinion of the news, discuss topics openly and thoughtfully, and even add some positive and inspirational news for once.

A country can only take so much negativity before it really starts getting to people and something needed to be done. I say Twitter in a sense is bringing people together again not amidst a tragedy, but one of the worst economic crisis’s we have seen in a very long time. We will prevail through these tough times, just as we did as Americans after September 11th 2001. This is my reflection.

Please reflect on what you were doing on September 11th 2001 I am very interested in hearing others stories.

Also, if you’d like to use the hashtag on twitter #Reflection i will put together a series of posts of other American’s reflecting on the day. I look forward to your reflections
Justin

Principle 4- Don’t try to be something your not
If your corporate culture isn’t big on being transparent, focused on integrity, or critical on providing excellent customer service, and good at communicating, then social media might not be a good fit for your company. If you look at all the examples of big companies using social media effectively, it fit EXACTLY with their corporate culture! This is a key principal to understand. And if you company is trying to “Act” like it cares just for the sake, it will not work. Know that this takes us back over to Principal 1- Listen First, Time investment, etc.

What principals would you add? Do you agree/ dis-agree with some of my principals? I am interested in hearing from all businesses (large and small)

Principle 3- Start with Customer Service- and Actually Care
Many big companies like Comcast, Southwest, Whole Foods, and especially Zappos are some big brand examples that small businesses can learn from. Yes the small businesses don’t have as many departments, resources, or budgets, but try to implement little things here and there and you will see a difference in building your company up as what many in social media would call an “authority.” I define authority as someone who has been actively participating in the online social community to one extent or another, and everyone has a different authority level in this space (some higher than others because of how long they have been active in social media- and this is ok- people are accepting to honesty usually, and willing to tolerate your learning curve as long as your respectful of others opinions of course).

What principals would you add? Do you agree/ dis-agree with some of my principals? I am interested in hearing from all businesses (large and small)

Principle 2-Community-
Obama used to be a community organizer. He used social media and social networking to get elected (my opinion), so what your small business can consider is building an on-line community around your products and services. This is the simplest analogy I could come up with because everyone hopefully can resonate with this example. The benefit of online communities provides a way you can listen to customers wants, needs, pains, and feedback on your products and services in real time. Imagine if before you launched your next product you could get instant feedback on branding, colors, look/feel, benefits, likes, dislikes, etc. all from your existing or potential clients. As long as you are HONEST with people, this feedback can be extremely helpful before a new product or service launch. But just know that you will have to give up some form of “control” on your part to actually “hear” the positive aspects of your products/ services and the negative. But the main point is engagement and a feedback mechanism for your benefit.

What principals would you add? Do you agree/ dis-agree with some of my principals? I am interested in hearing from all businesses (large and small)

First- What is Gravity Summit?

An almost 1 year old Social Media Authority that supports educates and empowers businesses on how they can add social media marketing into their business strategy. More on Gravity Summit Here:

Where was the Conference: Harvard Faculty Club, Boston Massachusetts and was actually streamed LIVE by CNN!

Length of the conference: 8 hours

Basic Outline: Actual Business Case Studies of how companies are using social media from companies like DirectTV, Red Cross, Intuit, Southwest, Dominoes Pizza, and many others. Keynotes from McHammer and Gary Vaynerchuck

Why did I go? I wanted to get a taste for the Harvard Experience as some of my instructors I had in college graduated from there, and brought some of the Harvard teaching principals into our classroom environment. I thought this would be a great opportunity for me to see what life was like in Boston (My first time to the east coast) & also get some great information to bring back to the small business community we help support, educate, and empower with some of our social media campaigns that are sold now on a per project basis only for simplification.

Principal 1- Listen First-
This may sound simple for business people, but believe it or not, it can be very time consuming and require a lot of internet research. If you don’t have the time (I would suggest a minimum of an hour a day to start off getting educated and listening) then you may want to wait to get into this game/ landscape. You would be surprised at how many small business professionals I run across that have even a hard time with internet research. Mostly because they don’t have the time, but if small & mid-sized businesses are to start growing again, they MUST look for new innovative ways and out-side the box thinking to sustain. When your business is considering jumping into the online marketing space, social media marketing, or any form of marketing for that matter, know first where your customers are engaging online, what their concerns are with your products or services, and problems they may currently be facing. This helps you filter out a lot of the internet “noise” that exists. Then once you know this intelligence, have a solution/ better mouse trap or product/ service to provide, state your facts/ opinions, and engage the audience, but always try to provide VALUE to the community. Speaking of Community, that takes me into my next principal (stay tuned for tomorrows principal- this will be a series of 5 posts)

What principals would you add? Do you agree/ dis-agree with some of my principals? I am interested in hearing from all businesses (large and small)

How are you building your online business brand or personal brand? I have had the privilege to connect and communicate with Brian Solis on MANY mediums such as Facebook and Twitter, and him and Chris Brogan are one of the most responsive social media and social networking for business authorities who actually respond and communicate with their audience. I know there are many individuals who communicate with their audience as well, but these two have really impressed me in how quickly they can respond and demonstrates they really CARE! Not to mention, they usually respond right back within 3 minutes! this is unbelievable! I can barely keep up with 2600 followers (very humbling by they way- people who actually have taken an interest in me, my company, my thoughts, ideas and opinions about small business, technology and social media for business purposes.) Obviously this is my passion, and that is crucial to building your personal brand- follow your passions EVEN if you are not making money at it YET. Also helping the small business community right now as Chamillionaire mentions is crucial.

Imagine, communicating real-time with actual “people” and engaging in conversation, building relationships, all around a common interest on-line. This is what social media is all about, whether you are building a personal brand or company brand.

Here is some footage I taped on Brian Solis (see his website here) today on Fox Business discussing some good insight on personal branding, building a community around your brand, and actually and MEANING something to the people you are connecting with so you can stand out and build your brand. “This helps transform connections with people from just a fan base to an actual community”- Brian Solis

Here is the video of Brian on Fox- enjoy, and congrats again Brian! Your thoughts? Feel free to leave a comment- Justin CEO Social Networking San Diego

By now your business should be on twitter, have a facebook fan page, and hopefully your on linked-in networking. For the small business market (which is where we have been providing most of our consulting services) it is still struggling with social media and social networking for business because of the 3 reasons i have seen:

1. budgeting requirements
2. time investment required for training on their part
3. being afraid of change.

Now i have to say that years ago i had the same concerns, but the point is that i started EDUCATING myself. Once you as a small business owner start getting educated (and hopefully you’ve signed up on our coaching program for social networking and social media for business here: SIGN UP ) you can begin the educational process.

Here is quick video that explains how to implement a social media marketing system into your company (enjoy) and leave a comment on your thoughts (its helps our blog ranking out 🙂

Everyone especially business professionals (rightfully so) keep talking about how to monetize social media and social networking. As of now, you should know how out-of the box my thinking is when it comes to business. I assure you that during these times, I am not the only business professional trying to think outside the box for innovative strategies. For better or worse, I am really going out on a limb on this one. Let me know if i am going over-board on this.

I will predict what the future holds (and how we can all make some money from not only social media consulting services for firms that “get it”) but possibly off things we are “Passionate” about. Besides, who wouldn’t want to make some extra money right now right?

Now hypothetically, lets say you drive a Prius. And you love it, you tell your friends how much you love it on facebook, twitter, linked-in, etc. So in a sense, you are now a brand ambassador for the Toyota prius. Now because you are so much in love with your prius and you happen to be marketing it for them “online” whether you know it or not, why couldn’t you reach out to Toyota, state your case, and charge them a small fee to write something about your experience (like or dis-like) about your Toyota prius fully disclosed of course? Believe it or not, that is what Ted Murphy @Izea has done and it is not a bad idea. I give him credit for coming up with this concept and starting to put bloggers in touch with corporations to write fully disclosed reviews. Brilliant!!

I would even take it a step further and really start reaching out to companies and demonstrating the power of these “word of mouth” brand ambassadors by providing case studies. This is already going on. Maybe even get a sales team doing B2B. This is writing on the wall for more business models that will monetize social media because at the end of the day, we don’t want all this hype to implode like the 2001 dot com bust right? If businesses don’t get educated on social media soon, they may not be around next year when things start to pick up again.

As for facebook, here is what i would tell Mark to do. Start charging a small fee for businesses to use facebook (just like twitter should do) because this demonstrates to business people the value of social media and social networking tools for corporate use. Those business leaders who STILL DO NOT see the value, will continue to be lost in translation. Or maybe schedule some twitter training from one of our internet marketing strategists by going here for our twitter for marketing training: Just one mans opinion. What are your thoughts on this post?

Social media marketing and social networking for business use continues to grow. Thanks to all those social media authorities and industry experts, we are able to reflect and give you the business value of these tools and even teach our customers how to use these tools effectively.

I used to be a personal trainer at Bally’s (among many other things ive done in my career) and I thought to myself “What analogy can I use to help the business community understand social media marketing a little better?” And then as I was going to the gym today, I said, this is perfect! I will relate twitter, social networking and social media to working out. So here are the 3 reasons why social media marketing is like working out at the gym. Enjoy, and please leave a comment at the bottom on some of your analogies.

1. Being consistent with your workouts & wording- I must admit, I am not the most consistent person when it comes to the gym lately, yet I know the importance of working out regularly, eating right, and taking care of yourself. When you’re a workaholic like me, this can be a challenge. But I cannot stress enough the importance of building your online social media presence and personal or company brand online for long term success. This is a long term marketing strategy that goes along with other parts of your marketing mix, so work those online muscles regularly and engage, participate, and build value for the community (your prospects and clients)

2. Change up your online and off-line workout routine once in a while- At the gym, every month or two I switch up my routine because my body plateaus. You should do the same with your online marketing mix or social media mix. Do a podcast, shoot a you tube video, do a webinar, send out a newsletter, but always blog. This mixture of tactics with help you be a well rounded online business professional and help build your content for your user base. Remember, this all takes TIME.

3. Learn from the pros at the gym and the online gurus- We know the famous bodybuilders: Ronnie Coleman, Lou Ferrigno, Arnold, etc. Do you know who your internet celebrities are? What are their specialties? What separates them from the others? Always be following and listening to the gurus in the online world because these people will teach you many tips and tricks of the trade so you can start implementing for your own online marketing tactics or strategies. Believe me, I have been doing this for about a year now and it has saved me so much time in research by understanding what they do. Hopefully you are still one of my readers from the beginning of January when we started this social networking and social media for business journey together and have learned a thing or two from this blog 🙂

If you are a small business owner or business professional ready for a social media marketing survival guide, purchase the discounted version for 9.95$ in the upper right corner (the full version i am still writing) and enjoy. It will be the best under 10$ purchase your business will make all year, i guarantee it!
Justin

Social marketing campaigns can be basically implemented in a local, regional or national level or a combination of any of these levels. Each social marketing campaign can be custom made to reach the desired targeted audience regardless where they are located.

The initial concept of social marketing was a result of blending ideas and principles of commercial marketing with the public health’s desire to promote and provide social behavior in individuals. At present, social media sites are seeing a virtual explosion and you have to be in touch with the virtual world to stay in touch with these instant message networks and relevant information for your market and industry. Try and target specific groups or individuals during your social networking campaigns to ensure that your product reaches the right people.

Social marketing campaigns aim at influencing the ideas, attitudes and behaviors of target individuals in order to improve personal as well as social welfare through commercial marketing technologies especially using the internet. The term “social marketing” and “mass media” are used interchangeably but the main difference is that social marketing uses a wide range of communications method to influence and benefit society and not merely to increase sales.

Just like the process of commercial marketing, social marketing deals with four aspects of a consumer and how they deal with products. For example,

1. What product is required for this consumer?
Social marketing serves to pinpoint and enforce consumer needs like medical procedures, heath initiatives, or health ideas like preservation of the environment and recycling. Here social marketing serves as a research tool to find out what the consumer needs and possible products to make them to take action towards achieving it.

2. What would be the ideal price of the product?
The price of the product is determined to allow the consumer to decide what they would be willing to pay for a product and using social media marketing or social marketing can provide quick feedback. Social marketing allows vendors to listen to the audience feedback on what they might be willing to pay for such products or services.

3. Where can they get the product?

Through this aspect of social marketing campaigns, consumers are assured of a good supply of the product along with distribution systems, warehouses and retail outlets where the product is sold and will be readily available. Social marketing ensures that the customer will have up to date and relative information of the product as and when he or she requires it once the product or service is ready to be released to the market. Don’t forget the social media strategy of building up the “online buzz” prior to product or service launch to generate more interest much quicker than traditional marketing mediums.

4. How will you be Promoting the product?

Although this is the least important aspect of social marketing, it’s often the most visible and thus mistakenly considered the most important. Using social networking and social media for business to promote products and services to various online networks is a science that must be communicated in a marketing combined with an engaging way with the audience. This can be critical to the success of the online marketing campaign, and with the right strategy, social networking san diego can help your form a successful social marketing campaign.

These questions basally are the building blocks of the social marketing campaign. A social marketing campaign should provide additional information to the audience’s so that they can take the ‘next step’ forward in the buying process. Almost all social marketing campaigns are a long term investment, as society needs time to accept changes and changes cannot be made by individuals overnight. A strategic social marketing campaign may require a lot of time to reach the particular objective but we help do the work for you by the many proven research techniques we use. This is why clients partner with us and trust us to help conduct these campaigns and get them trained to be involved in their online community.