My colleagues, partners, customers and friends always wonder, “So Justin, you’re a social media strategist huh, then what is a typical day like for a social media strategist? What do you actually DO?” It’s also important to know that as an Entrepreneur running another start-up and consulting on a regular basis for a few clients, many wonder what a typical day looks like. Here is a detailed breakdown of a typical day in the life as a social media strategist (play by play)

I hope this is beneficial and eye opening to those business professionals considering using social media marketing to assist in growing their personal brand or company brand online. Be prepared- you are investing time, money, and sometimes countless hours of sweat equity but at the end of the day I must caution you- be prepared for a exciting and sometimes overwhelming and draining journey

6:30AM Wake up to a fair and balanced news station on TV

7:30AM Check twitter stream (latest news) listen to voicemails and check emails/ follow up (Google alerts) from the night before (usually competition and industry trends) on the G1

7:45AM Check Google Reader on some of my favorite Blogs

7:55AM Listen to what some authorities are doing (usually my custom twitter accounts I set up for filtering) to try and continually better myself, I study the best

8:15AM Check linked-in and Facebook (my business account) and maybe E-Cademy if time

8:30AM Client call backs, follow ups, then get on the clock (consulting)

9:30AM brainstorming session with executives on current month’s promos

10:30AM check some Google analytic stats, keyword performance, verify content postings (measuring campaign success and ROI for SNSD and clients)

11:30AM check in/ focus group with key TEAM members, progress and status check on projects

12:30PM Lunch

1:45PM watch a couple you-tube videos on industry items (social networking, social media, tech, entrepreneurship, leadership, or sales)

2:15PM Engage in twitter with prospects, friends, clients, etc. send out a newsletter or two, read some headlines on twitter, delegate some tasks to my assistant

3:15PM Billing, banking, and where I am with latest projects / products in development for social media and social networking for business

4:30PM Conduct a webinar on twitter, linked-in or maybe my online psychology class. Also, prepare next week’s curriculum for Mira Costa College social networking class. Maybe prepare for an online interview or Press Release or prepare talking points for a speaking engagement (power point slides using 10X20X30 Formula- thanks Guy Kawasaki)

5:00PM Record a you-tube video or two, prepare tomorrows blog post, check in with key contacts/ circle of influence

6:00PM Gym / or Soccer

9:00PM Dinner, another you-tube video (Always learning)

10:00PM Check twitter, thank followers, interacting, engaging, learning

11:00PM Call it a day

I’m interested in what your day looks like. Would you mind sharing what your typical day looks like? Is it a little similar/ different? I look forward to hearing from you-
Justin R French

I hope everyone is having a great week. This has been one of the busiest weeks for us in a few months, and we are working on some VERY exciting products and services (systems) that are going to revolutionize social networking and social media for business. As you know, Social Networking San Diego has been taking you though the social media and social networking FOR BUSINESS journey since January 2008 when we started our first Squido lens (HERE) to setting up our website/ blog on word press. Don’t forget our CEO Justin R French on twitter, who has been paying it forward since Day 1.

The reason for this blog post is to let you know what a typical day is like for a Social Media Strategist to see if you may be ready for this type of position OR even have the business background and the technical know how to provide such services to clients.

If you are a business considering using a social media strategist or a social media consultant, please watch this video FIRST that will clarify some Frequently Asked Questions about The Top 5 Questions when considering Social Networking & Social Media For Business

I am NOT saying you have to be a programmer with a computer science degree OR be an MBA graduate from Harvard (Cal State San Marcos is just as good and cheaper in my opinion but I digress)

All I AM saying is that to be a Social Media Strategist or a Social Media Consultant, you must have a certain level of education, experience, and technical understanding to be able to provide such comprehensive and holistic solutions. As our CEO Justin R French quotes “It is extremely rare these days to find a web design company who can handle ALL areas of development, content writing, training, marketing, strategy, integration, system implementation, and measuring who have a full understanding of business as well. I remember in my old It consulting firm Perfect Integration that I founded, many technicians just were not business savy. I focused on being business savy FIRST, then technical. It has paid off for me big time, and that is why our team is currently able to help many small and medium sized businesses with social media consulting through my hands on coaching and training program which I provide to our team members.”

My apologies but I will continue tomorrow with the post on the typical day of a social media strategist because I am just soooooo burnt out from the long day. My brain is fried, so thank you for your patience and please check back tomorrow for A Day In The Field As A Social Media Strategist For Small Business

Any comments for us? See below and leave a message- thanks
Social Networking San Diego

Have you heard of the new reality business show Shark Tank? If you haven’t, It is created by Mark Burnett and for those of you that don’t know he was the one who helped create The Apprentice and Survivor. It is by far one the best shows I’ve seen on TV in years. What you might not also know is that I actually applied for the very 1st season of The Apprentice and sent in my video but obviously didn’t make it onto the show, but it was a fun an exciting experience to partake in none the less. (Maybe i will put the footage on you tube soon for you)

The Shark Tank is by far the BEST reality show to come onto the mainstream since The Apprentice in my opinion. I watched the first series of the apprentice, and after starting to watch further seasons, it really lost the touch in which the first season had (which was my favorite). The reason i bring up the Shark Tank is i am tired of seeing all these reality TV series that don’t necessary appeal to me- The Entrepreneur, Business Professional, and real-world small business advocate. I could care less about the Kardasians, Tool Academy, or Making the Band. Those appeal to teens or young adults who need to get their priorities straight. What about the late 20 year old generation Y who are the future leaders of this country? That’s why we are flocking to the internet and social networking because there is so much crap on TV. I mean, my point is we need more shows like Shark Tank on the mainstream because our country is built on small businesses. So I say to all the major TV networks, start putting out more reality shows about business and I know this will add to brining us out of this recession.

Here is a clip from the new reality show Shark Tank

What are your thoughts on the show? Do you watch it? What other shows do you watch that are around business? Do we need to have a reality show called the Entrepreneur? Hey Mark Burnett- let me know if you’d like to discuss this format, I have plenty of ideas on a REAL Reality TV show called the Entrepreneur
Cheers
Justin R French
CEO Social Networking San Diego

p.s. Check out this show called “The Entrepreneur Hour” I am starting to do. This stuff is the REAL deal. What do you think? Here is a sample: The Entrepreneur Hour- First Show- How To Start A New Business

Social marketing campaigns are the current trend but what are some key points your business can follow?

Social media and social marketing campaigns have become the norm today. Social marketing campaigns such as Twitter, linked-in, and Facebook and have given people the chance to communicate with family, friends and colleagues too without spending a single penny. Individuals are also making use of social marketing campaigns for business and to make new friends who are like minded and share the same information as them.

Online marketing and social media have come along a long way. Industry professionals have come to realize this potential and social media agencies are now targeting certain sections of individuals to market products, services and even clients to various people who do show some interest.

The whole idea behind social marketing campaigns is that an effective social marketing campaign should give the individual users the resources so that they can share topics or any related data and information with other like minded people. Blogs, videos and even images are some of the ways to use the social media to get the interest of the targeted individuals.

If you have made up your mind to start a social marketing campaign, then here are a few points that you should note beforehand:

Key Point #1
Sit peacefully and decide the purpose of your social marketing campaign. What is the scope of this particular social marketing campaign? Do you want to change the attitudes or beliefs of a certain group of people? Does your campaign affect the masses or does it target specific group of people?

Key Point #2
Make a team and set your target and goal. Assign responsibilities right in the beginning and clearly define your goals. You have to do a bit of research even though you are not trying to sell a tangible product or belief. Statistics and facts have to be gathered and try to talk with industry experts so that you get valuable information that will help you later on.

Key Point #3
Product, price, place and promotion are 4 “P’s” that will go a long way in making this social marketing campaign a grand success. You should first target the required population for a successful social marketing campaign. The social marketing campaign should be highly personal. The message should be effective and target the required audience. Identify the key gatekeepers and stake holders who will partner with you this campaign. Position the product effectively i.e. understand the target audience’s views in order to maximize benefits. If the product is properly positioned the correct awareness in created and the desired message is sent across effectively. It should of course have a direct call to action.

Key Point #4
Last but not the least you have to get financial support for your social marketing campaign. You can take the help of an ad agency, a social media marketing team of consultants, or a government organization and sell your social marketing campaign concept to them and hope to raise the sufficient funds. Getting the funding these days to run a successful campaign are most seen with the big brands like university of phoenix, whole foods, jet blue, zappos, etc. But for small and mid-sized business which we focus on helping with social media, we continue to work on campaigns and are developing and improving upon our turn key systems for this market, so please stay tuned.

Is there anything that you are currently doing in your social media campaign that you need help with? Contact us today HERE and let us know any struggles you are having. We have been in the trenches consulting on these projects now for 9 months.

P.S. here is some feedback on a “Social Networking 101 for Colleges” workshop i did through Mira Costa College and the National Council for Marketing & Public Relations (You Can click Here for a copy of the Brochure)

Any Feedback, just drop us a line below, thanks- Justin R French

Are you keeping an eye on your competitors? What are people saying about your company? Do you keep up-to-date on the latest news on your industry? Are you getting constant feedback on your products and services form your existing and potential customers?

Here are 3 Simple ways to set-up a Business Intelligence System using social media.

1. Set-up Google Alerts to notify you of any activity on keywords you are following. For example, i have a keyword alert set-up for social media because i want to know the latest happening in this market because this is my current focus.

Here’s a quick how to video for you:

2. Set-up an RSS Reader (or i prefer Google Reader) to keep you up to date on the most influential blogs in your industry. The quicker you can read the news for your industry and respnd with your knowledge and insight will help build up your authority (this will not happen overnight i assure you)

here’s a video on how to set up Google Reader (and filters which are EXTREMELY helpful):

3. Set-up a twitter account (to aggregate) dedicated to just your competitors so you can keep an eye on them (video to come)

What else would you like to see me demonstrate? Please let me know, i am here to help, thanks
Justin

These days, personal branding, online branding, and company branding are extremely important. Especially for building your online presence. But how can small businesses compete with he big brands?

By having a presence online, being active in social media and social networking, and starting a marketing blog about your products and services are the first steps.

I had the pleasure to meet Dan in person at the Gravity Summit event in Harvard i attended, and Dan was nice enough to conduct a brief interview dedicated to the small business community. As you know, Social Networking San Diego has been providing small and mid-sized businesses social media consulting for the last year, and we understand the challenges small businesses are facing. We have seen these items as the main challenges:

1. Limited budgets
2. Limited Time
3. Limited resources

So how can a small business get involved in establishing/ building their online brand?

Listen to some advice from Personal Branding expert Dan Schawbel our CEO Justin R French had the privledge to interview. Enjoy

Any thoughts on how your small business is growing its online brand?

Entertainment has taken over our society and we need to get back to education. A fellow twitter friend Jeff Perry w/ One Coach really touched on some good points that i elaborate on.

Listen to CEO Justin R French explain this important concept

Warning: This is kind of a rant- BUT I try to touch on some important things. Please forward this blog post to a friend you may now who needs some motivation or personal development.

Social Media for business is still the current trend and for us to stay competitive in our businesses, we must know the “who’s who” in the social media world. We all know, to be the best, we must study and learn from the best.

So who are the Top 3 Social Media Authorities you follow? Here are mine in no particular order. I will explain reasons as to why i choose these Top 3 as my favorites because first and foremost, after learning from literally thousands of social media authorities over the last couple years, I can honestly say these 5 really communicate in a way i can relate to not only personally but professionally and i appreciate their story.

It is important to know that everyone has a unique story, and i mean everyone. Social media and social networking allows every one of us to have a voice, to let our story unfold on a blog, and build our businesses through relationship selling or as i like to call it “educational selling”. Think of this as you are investing time and building your personal brand. And know that as you go through this social networking and social media for business journey, your personal life and professional life continue to come together online. You suddenly see you start to associate with and migrate to good people online who share very similar passions / interests which is the foundation of social networking.

Here is a list of my Top 3 and the date (according to www.twitterholic.com when they started on twitter)

1. Chris Brogan
Date started on twitter: 10-23-06
Why? One of the first blogs (extremely valuable information) on social media and social networking for business I started reading last year and consider him a mentor. Plus he is one of the nicest and genuine guys you can meet online, and Chris actually engages, interacts, and converses with you. Just amazing how he keeps up with all his comments on his blog and followers on twitter. P.S. I just started his new book Trust Agents and it is awesome! (Video review to come- stay tuned)

2. Justin Parks
Date started on twitter: 6-08-08
Why? One of my closest / very first friends on twitter, and we constantly keep in touch and help each other out by exchanging global economic news (he is in Spain) and things we are experiencing in our businesses and how we can improve in service delivery, performance, and customer satisfaction. Not to mention, I consider him an SEO guru.

3. Gary Vaynerchuk
Date started on twitter:5-04-07
Why? I saw his web 2.0 video from last year and another ah-ha moment again. His passion somehow transferred into me and I haven’t looked back since. Plus I got to meet him at Harvard Gravity Summit and he is just one of the most brilliant Entrepreneurs of my generation that I am just amazed by. I can only aspire to be as successful as Gary Vee someday, but in the mean time, I’m working on crushing it!

Now, who are your Top 3 social media authorities and why? Please leave a reply below, I am really interested in hearing your choices
Thanks for sharing
Justin R French
CEO Social Networking San Diego

Want to connect with me on linked-in? Go here

Staying on top of the news in your industry is CRITICAL to business intelligence, competitive intelligence, identifying new trends in the market, and of course helping your company stay competitive.

If you are a business professional or executive, you already know the importance to staying on top of the news. I happen to be a little TOO attached to staying on top of news. Thats why i have developed a proprietary workflow for executives that helps resolve the issue of information overload. All the tools i implement for my clients are 100% FREE and the information workflow i have developed is a system that executives cannot be with out.

Here is a part of our system (see video below) because if you are like me, you know the importance of staying on top of cutting edge news and technology that IMPROVES information gathering and our clients see huge value in working with us to stay on the cutting edge of business, technology, strategy, and of course, communication and workflow improvement.

ready to get your information workflow set up? This eliminates:
-information overload
-innefficienes
-time wasting
-feeling overwhelmed
-not being informed

email me at snsdjf@gmail.com to get your information workflow system set-up and stay ahead of your competitors!

-Justin R French

Principle 5-
Carefully look at the tools available and decide collectively with Authorities which tools you will implement
There are thousands of tools, mediums, platforms, social networks, blogs, etc. that you can consider to use as you start your social media engagement. Talk to the authorities and usually they will give you some insights on what some of the main/ well known tools you might want to use. My first suggestion is start with Google’s products/ services. But remember when discussing with these authorities to value their time, because at the end of the day, being in business, it always comes down to time=money.

What principals would you add? Do you agree/ dis-agree with some of my principals? I am interested in hearing from all businesses (large and small)